Here below we have provided the downloading links which will redirect you to the downloading section where you can download the required books, notes, lecture notes and other study materials which you may need for MBA 4th Semester Rural Marketing subject. And this version is the 2020 version which is the latest updated version so you can prepare for your upcoming examinations using this download links. In MBA, the core courses are Accounting, Finance, Marketing, Human Resources, Operations and Statistics, etc.
MBA Rural Marketing Study Materials Notes
The marketing concept can be described as the process of defining, anticipating and knowing customer needs as well as organizing every resource of the company in order to satisfy every customer. To be honest, the satisfaction that a customer gets are going to be providing rationale with the motive of sustaining the firm’s existence. There are a lot of advantages and disadvantages in rural marketing similar to the knowledge of consumer behavior. This is why, it is vital for a firm to achieve their marketing goals.
Every behavior of a company’s consumers includes the acts, processes as well as social relationships that are exhibited by individuals, groups and organizations in the process of searching, obtaining, using, gaining experience with products and experiences. In this case, a good understanding as well as knowledge of motives that which are a part of underlying consumer behavior that plays a role in seeking better and effective ways with the motive of satisfying customers. This helps to choose appropriate sales as well as advertising strategies with the motive to plan marketing programs in a very efficient way.
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Recommended Books and Authors
- Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
- Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
- SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
- S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
- Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
- A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
- CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
- Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
- Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
- Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
- James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
- RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.
Syllabus of MBA 4th Semester Rural Marketing
Unit – I
Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.
Unit – II
Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.
Unit – III
Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.
Unit – IV
Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional
Unit – V
Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.
- How the rural initiatives introduced by the government of India benefit the corporate?
- Can you suggest any further improvement in the marketing plan?
- Rural distribution is not without problems. Highlight some of the problems in rural distribution.
- What are the recent approaches to rural distribution?
- Do you agree with the decision of the company to enter the rural market? Why or Why not?
- Evaluate the marketing plan of the company.
- Which other companies do you think can emulate the strategies of Arvind Mills?
- Under what circumstances should farmers advertise their products?
- What are the purposes of such promotional advertisements?
- How should farmers know the benefits of such promotions cover their costs?
- Discuss different types of schemes being introduced by the Indian government for reforms.
- Trace the reason for the success of Ruf & Tuf in rural India.