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Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA  4th Sem Global Marketing Management. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

MBA 4th Sem Global Marketing Management

This program focuses on providing knowledge in management of marketing – internationally. This enables and makes possible for a student to appreciate the difficulties one faces in an international marketing situation. Global Marketing is “Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities, and opportunities in order to meet global objectives”.

Download Global Marketing Management Study Materials

Global marketing management pdf Ebook free downloadDownload
Global marketing management Text BookDownload
global marketing pptDownload
Global marketing management question paper for mbaDownload
Global Marketing Management    lecture notesDownload

Recommended Books

  • Daniels, Raderbaugh & Sulliva, GLOBALIZATION, AND BUSINESS, Prentice-Hall India,
  • Kiefer Lee & Steve Carter, GLOBAL MARKETING MANAGEMENT, OU Press, 2009
  • Masaaki & Helsen, GLOBAL MARKETING MANAGEMENT, John Willey & sons Inc, 2004
  •  Micheal R.Czinkota and IIkka A.Ronkainen, GLOBAL MARKETING, CENGAGE Learning, 2007
  • Philip R.Cateora and John L.Graham, INTERNATIONAL MARKETING, Irwin McGraw-HilL
  • R. Srinivasan, INTERNATIONAL MARKETING, Prentice-Hall India Pvt. Ltd, New Delhi, 2008
  • Terpstra & Sarathy, INTERNATIONAL MARKETING, Thomson Press002

Syllabus

Unit – I

The international marketing environment – Political and legal systems – Multilateral and Geographical Groupings – Culture and Business Customs – Economic and Financial dimensions.

Unit – II

Understanding the global consumer market – Scope and challenges of international marketing – Assessing international market opportunities – Marketing Research.

Unit – III

International marketing management – Planning and organization – Market entry strategies – Export, joint ventures, and direct investments.

Unit – IV

Global product management – standardization vs. differentiation – Product planning and development – Marketing industrial products and services globally – Pricing for international markets.

Unit – V

Global logistics management – International distribution systems – Global advertising and promotional strategies – Sales management – Developing marketing strategies and programs for international markets.

Important Questions

  • What do future marketing environment trends you think represent opportunities or threats to the success of Gold’s Gym?
  • A medium-sized Indian beauty products firm is facing international competition for the first time as its government opens up its national market to foreign competitors and What are its competitive options?
  • What are the reasons for the highly positive response to the first batch of products?
  • Define services. What are the characteristics of services?
  • Examine the factors influencing the decisions for having a standardized vis-à-vis customized advertisement with suitable examples. Which one would you prefer and why?
  • What are the factors influencing globalization of services?
  •  Explain the criteria for selection of channel members in international markets
  • There is a recent trend that Indian firms are becoming multinationals. Indicate possible changes in strategic marketing behavior they should follow for smooth sailing in the global market.
  • What are the factors influencing the success of a global service firm?
  • What aspects of the marketing environment in Russia made it difficult to open Gold’s Gym?
  • Distinguish between indirect and direct marketing channels in the international market.
  •  What is the basic marketing strategy of Gold’s Gym?
  •  In what ways is a relationship perspective important to the success of Gold’s Gym?
  •  What are the challenges in the global market?
  • What was the reason for the very poor response for the second batch of the product?
  •  Why Mr. Pratap failed in this project?
  • Explain the process of marketing communication in an international context.

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 4th Sem Rural Marketing. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

Download Study Materials

MBA Rural Marketing Lecture NotesDownload
Rural marketing book pdfDownload
MBA Rural Marketing Question PaperDownload
MBA Rural Marketing Question Papers with AnswersDownload

Recommended Books

  • Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
  • Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
  • SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
  •  S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
  • Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
  • CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
  • Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
  • Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
  • Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
  •  James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
  • RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.

Syllabus

Unit – I

Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.

Unit – II

Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.

Unit – III

Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.

Unit – IV

Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional
campaigns.

Unit – V

Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.

Important Questions

  •  How should farmers know the benefits of such promotions cover their costs?
  • Discuss different types of schemes being introduced by the Indian government for reforms.
  • How the rural initiatives introduced by the government of India benefit the corporate?
  • Rural distribution is not without problems. Highlight some of the problems in rural distribution.
  • What are the recent approaches to rural distribution?
  • Do you agree with the decision of the company to enter the rural market? Why or Why not?
  •  Evaluate the marketing plan of the company.
  • Can you suggest any further improvement in the marketing plan?
  • Trace the reason for the success of Ruf & Tuf in rural India.
  • Which other companies do you think can emulate the strategies of Arvind Mills?
  • Under what circumstances should farmers advertise their products?
  •  What are the purposes of such promotional advertisements?

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 4th Sem Service Marketing. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

MBA Service Marketing Details

The term Service Marketing is based on relationship and values between people. This is a process and a concept which helps in the process of marketing. This concept has come up due to the noticeable differences that keeps the marketing techniques of a product a service completely apart.

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Service marketing notes pdfDownload
Services marketing ppt presentationDownload
Service marketing pdf free ebookDownload
Service marketing notes downloadDownload
Service Marketing Question Paper DownloadDownload

Recommended Books

  • Zcithaml, Parasuraman & Berry, DELIVERING QUALITY SERVICE, The Free Press, Macmillan. 2008
  • A. R. Hubbert, “CUSTOMER CO-CREATION OF SERVICE OUTCOMES: EFFECTS OF LOCUS OF CAUSALITY ATTRIBUTIONS”, doctoral dissertation, Arizona State University, Tempe, Arizona, 1995.
  • Adrian Buckley, THE ESSENCE OF SERVICES MARKETING,  PRENTICEHALL OF INDIA PRIVATE LIMITED, New Delhi, 2003.
  •  B. H. Booms and M. J. Bitner, MARKETING STRATEGIES AND ORGANIZATIONAL STRUCTURES FOR SERVICE FIRMS, IN MARKETING OF SERVICES, ed. J. H. Donnelly and W. R. George (Chicago: American Marketing Association, 1981), pp.47-51.
  •  C. Gronroos, SERVICE MANAGEMENT, AND MARKETING, (Lexington, MA: Lexington Books, 1990).
  • Christopher Lovelock, and Jochen Wirtz, SERVICES MARKETING—PEOPLE, TECHNOLOGY, Strategy, fifth Edition. Pearson Education.
  • David L.Kurtz and Kenneth E.Clow, SERVICES MARKETING, John Wiley & Sons, New York, 1998.
  • Deccan Herald, Bangalore.
  • E. J. McCarthy and W. D. Perrault, BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH, (Burr Ridge, IL: Richard D. Irwin, 1993).
  • ECONOMIC TIMES, 25th July 2000.
  • Ravi Shanker, SERVICES MARKETING: THE INDIAN PERSPECTIVE, Excel Books, New Delhi, 2008
  •  Rajendra Nargundkar, SERVICES MARKETING: TEXT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  Christopher H. Lovelock, SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY, Pearson Education Asia.
  • R. Srinivasan, SERVICES MARKETING, Prentice Hall of India Private Limited, New Delhi.

Syllabus

Unit – I

Marketing of Services – Introduction – Growth of the Service Sector – The Concept of Service – Characteristics of Services  Classification of Services – Designing the Service Blueprinting, Using Technology – Developing Human Resources – Building Service Aspirations.

Unit – II

Marketing mix in services marketing – The seven Ps – Product Decisions – Pricing Strategies and Tactics – Promotion of Services and Placing or Distribution Methods for Services – Additional Dimensions in Services Marketing – People, Physical Evidence and Process – Internet as a service channel.

Unit – III

Strategic Marketing Management for Services – Matching Demand and Supply through Capacity Planning and Segmentation – Internal Marketing of a Service – External versus Internal Orientation of Service Strategy.

Unit – IV

Delivering Quality Services – Causes of Service-Quality Gaps – The Customer Expectations versus Perceived Service Gap – Factors and Techniques to Resolve this Gaps in Service – Quality Standards, Factors and Solutions – The Service Performance Gap Key Factors and Strategies for Closing the Gap – Developing Appropriate and Effective Communication about Service Quality.

Unit – V

Marketing of Services with special reference to Financial Services – Health Services – Hospitality Services including Travel, Hotels, and Tourism – Professional Services – Public Utility Services – Communication Services – Educational Services.

Important Questions

  •  Do you think that the classification of services helps in developing the marketing strategy better? How?
  • What are the elements of service quality for a delivery service like FECL?
  • Discuss the important characteristics of services with suitable examples. Also, discuss what challenges they pose before service marketers.
  • Discuss the reasons for the growth of the service sector.
  • Write a detailed note on the role of the service sector in the economy. Do you think ‘physical evidence’ really matters in the marketing of services? Explain.
  • Explain the ‘process’ as one of the important elements of the marketing mix with suitable examples.
  • Identify a bank of India where these strategies are vague.
  •  Suggest changes for better performance
  • What is FECL’s product? What are the tangible and intangible elements of this service product?
  •  In what way does technology influence FECL’s service quality?
  • What do you mean by services? How do services differ from products?

Here we have provided the download links which will take you to the place where the study materials such as lecture notes, notes, textbooks and other study materials in the PDF Format can be downloaded. The students who are going to attend their examinations can easily find their study materials and now get the lecture notes and other relevant details which are going to help you study for your examinations and other tests for better enhanced and advanced understanding. The links for downloading has been provided below. Use the links given to download the study materials and you can study for your examinations and other uses for better understanding of concepts using the provided study materials.

MBA 4th Semester Advertising and Sales Promotion Study Materials PDF

The concept of Advertising is a very important and powerful force which is used for communication. It is greatly communicative, way more than we can imagine and using it rightly will help a company to sell products, ideas, images and other things which would’ve otherwise been hard to sell and reach people. There are a lot of people who believe that the idea of advertising reflects the needs of certain times. Regardless of whether people like it or not, advertising is basically everywhere you look. They are seen everywhere; in newspapers, magazines, television, internet and everywhere like the radio. Marketing mix is a concept which is a combination of elements which are necessary to the planning, execution processes of the whole marketing operation. “Product, Price, Promotion and Place” are the four P’s that are concepts derived from the marketing mix and developed by Philip Kotler.

Download Advertising and Sales Promotion Study Materials

Advertising and sales promotion pptDownload
Advertising and sales promotion book pdfDownload
Advertising and sales promotion book free downloadDownload
Advertising and sales promotion booksDownload
Advertising and sales promotion Question PaperDownload

Recommended Books and Authors for Advertising and Sales Promotion

  • Kazmi & Batra, ADVERTISING & SALES PROMOTION, Excel Books, 2008
  • Kruti Shah & Alan D’souza, ADVERTISING & PROMOTION, Tata McGraw-Hill New Delhi, 2009
  • June Valladares, THE CRAFT OF COPYWRITING, Sage Publications.
  • J V Vilanilam& A K Varghese, ADVERTISING BASICS! A RESOURCE GUIDE FOR BEGINNERS: RESPONSE BOOKS, Sage Publications.
  •  Subroto Sengupta, BRAND POSITIONING; Tata McGraw Hill. New Delhi.
  • Wells, Burnett &Moriarty, ADVERTISING PRINCIPLES, AND PRACTICES, Prentice Hall
  • Wright, Winter & Zeigler, ADVERTISING, Tata McGraw Hill. New Delhi
  • Frank. Jefkins (Revised by Daniel Yadin), ADVERTISING, Fourth Edition, Peaerson Education Limited, India,2007
  • Georg E Belch, Michael A Belch &KeyoorPurani, ADVERTISING AND PROMOTION- An Integrated Marketing Communications Perspective, Seventh Edition, Tata McGraw Hill Education Pvt. Ltd, New Delhi, 2010
  • J. V. Vilanilam& A. K. Varghese – ADVERTISING BASICS – A RESOURCE GUIDE FOR BEGINNERS: Response Books, Sage Publications
  •  JaishriJethwani& Shruti Jain, ADVERTISING MANAGEMENT, Oxford University Press, India, New Delhi, 2006
  • Aaker, Batra & Myers, ADVERTISING MANAGEMENT; Prentice Hall, India. 2008
  • Kelley &Jugenheimer, ADVERTISING MEDIA PLANNING A BRAND MANAGEMENT APPROACH, Prentice Hall, India. 2008
  • Kirti Dutta, BRAND MANAGEMENT- Principles & Practice, Oxford University Press, India, New Delhi, 2012.
  • Kelley &Jugenheimer, ADVERTISING MEDIA PLANNING A BRAND MANAGEMENT APPROACH, Prentice Hall, India. 2008
  • J. T Russel & Ronald Lane, KLEPPER ADVERTISING PROCEDURE; Prentice Hall.

Advertising and Sales Promotion MBA 4th Semester Syllabus

Unit – I

Advertising – an introduction- Origin and Development – Definition and Classification – Planning Framework – Organising Framework – the Advertiser and the Advertising Agency interface  Strategic Advertising Decisions – Setting Advertising Objectives – The Budget Decision – Preparing the Product and Media Brief

Unit – II

Copy Decisions – Visualization of Ad Layout – Elements of Ad Copy and Creation Principles of verbal versus visual thinkers – Styles and Stages in advertising copy creationCopy (Pre-) Testing methods and measurements.

Unit – III

Media Decisions – Media Planning and Selection – Concepts of Reach, Frequency, Continuity, and Selectivity – Measures of Media Cost Efficiency – Media (Readership /Viewership) Research – The Internet as an Advertising Medium – Tracking Website visits, page views, hits, and click-stream analysis – permission marketing and privacy – ethical concerns.

Unit – IV

Measuring Advertising Effectiveness – Control of Advertising by practitioners, media and the market – Advertising in the International Market-place – Advertising and Principles of Integrated Marketing Communication and Image Building.

Unit – V

Sales Promotion – Rationale, Types – Consumer and Trade Promotions – Sales Promotion Strategies and Practices, Cross Promotions, Surrogate Selling, Bait and Switch advertising issues. Brand Equity – Concepts and Criteria, Building, Measuring and Managing Brand Equity, Linking Advertising and sales promotion to achieve ‘brand-standing’ – Leveraging Brand Values for business and non-business contexts.

Important Questions

  • Briefly explain the concept of sales promotion.
    224
  • What are the different methods of sales promotion?
  • What are the objectives of sales promotion?
  •  Explain in detail the stages involved in implementing a sales promotion strategy.
  • Write short notes on:
    i) Push strategy
    ii) Pull strategy
    iii) Sales promotion and product life cycle.
  • Does a sales promotion scheme induce buying? Substantiate your answer.
  • List out the various sales promotion tools available and briefly explain their features.
  •  Write a note on:
    (i). Surrogate selling
    (ii). Bait and switch advertising
  •  Define Brand equity. Explain the method of building, measuring and managing brand equity.
  • How advertising and sales promotion is linked to achieving brand standing?
  • Explain the role of brand value for business and non-business organizations.
  • Develop a sales promotion plan to encourage the continued consumption of a Healthy World in North India.
  • How would you make your sales promotion competition proof?
  •  How would you evaluate the result of this promotion?
  • What is brand equity?
  • Write down the concept and criteria of brand equity.
  • What are the methods of measuring brand equity?
  • Write a short note on:
    (a) Brand Loyalty
    (b) Brand association
    (c) Perceived quality
    (d) Brand awareness

Here below we have provided the downloading links which will redirect you to the downloading section where you can download the required books, notes, lecture notes and other study materials which you may need for MBA 4th Semester Rural Marketing subject. And this version is the 2020 version which is the latest updated version so you can prepare for your upcoming examinations using this download links. In MBA, the core courses are Accounting, Finance, Marketing, Human Resources, Operations and Statistics, etc.

MBA Rural Marketing Study Materials Notes

The marketing concept can be described as the process of defining, anticipating and knowing customer needs as well as organizing every resource of the company in order to satisfy every customer. To be honest, the satisfaction that a customer gets are going to be providing rationale with the motive of sustaining the firm’s existence. There are a lot of advantages and disadvantages in rural marketing similar to the knowledge of consumer behavior. This is why, it is vital for a firm to achieve their marketing goals.

Every behavior of a company’s consumers includes the acts, processes as well as social relationships that are exhibited by individuals, groups and organizations in the process of searching, obtaining, using, gaining experience with products and experiences. In this case, a good understanding as well as knowledge of motives that which are a part of underlying consumer behavior that plays a role in seeking better and effective ways with the motive of satisfying customers. This helps to choose appropriate sales as well as advertising strategies with the motive to plan marketing programs in a very efficient way.

MBA Rural Marketing Notes PDF Download

MBA Rural Marketing Lecture NotesDownload
Rural marketing book pdfDownload
MBA Rural Marketing Question PaperDownload
MBA Rural Marketing Question Papers with AnswersDownload

Recommended Books and Authors

  • Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
  • Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
  • SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
  •  S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
  • Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
  • CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
  • Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
  • Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
  • Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
  •  James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
  • RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.

Syllabus of MBA 4th Semester Rural Marketing

Unit – I

Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.

Unit – II

Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.

Unit – III

Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.

Unit – IV

Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional
campaigns.

Unit – V

Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.

Important Questions

  • How the rural initiatives introduced by the government of India benefit the corporate?
  • Can you suggest any further improvement in the marketing plan?
  • Rural distribution is not without problems. Highlight some of the problems in rural distribution.
  • What are the recent approaches to rural distribution?
  • Do you agree with the decision of the company to enter the rural market? Why or Why not?
  •  Evaluate the marketing plan of the company.
  • Which other companies do you think can emulate the strategies of Arvind Mills?
  • Under what circumstances should farmers advertise their products?
  •  What are the purposes of such promotional advertisements?
  •  How should farmers know the benefits of such promotions cover their costs?
  • Discuss different types of schemes being introduced by the Indian government for reforms.
  • Trace the reason for the success of Ruf & Tuf in rural India.