## Digital Logic Design

This subject introduces basic tools which help in designing combinational as well as sequential digital logic along with state machines. This is the basis of electronic systems such as computer, cell phone, etc. in every binary code, the digital logic has been rooted.

## Recommended Digital Logic Design Books

•  Digital Logic Design, R.D. Sudhakar Samuel, Elsevier
• Fundamentals of Logic Design, 5/e, Roth, Cengage
•  Switching and Finite Automata Theory,3/e, Kohavi, Jha, Cambridge.
•  Digital Logic Design, Leach, Malvino, Saha, TMH
• Modern Digital Electronics, R.P. Jain, TMH
• Digital Design, 5/e, M.Morris Mano, Michael D Ciletti, PEA.
• Fundamentals of Logic Design, 5/e, Roth, Cengage.
• Digital Logic and Computer Design, M.Morris Mano, PEA.
•  Digital Logic Design, Leach, Malvino, Saha, TMH.
•  Modern Digital Electronics, R.P. Jain, TMH.

## Syllabus

UNIT- I: Digital Systems and Binary Numbers

Digital Systems, Binary Numbers, Binary Numbers, Octal and Hexadecimal Numbers, Complements of Numbers, Complements of Numbers, Signed Binary Numbers, Arithmetic addition and subtraction

UNIT -II: Concept of Boolean algebra

Basic Theorems and Properties of Boolean algebra, Boolean Functions, Canonical and Standard Forms, Minterms and Maxterms,

UNIT- III: Gate-level Minimization

Map Method, Two-Variable K-Map, Three-Variable K-Map, Four Variable K-Maps. Products of Sum Simplification, Sum of Products Simplification, Don’t – Care Conditions, NAND and NOR Implementation, Exclusive‐OR Function

UNIT- IV: Combinational Logic

Introduction, Analysis Procedure, Design Procedure, Binary Adder–Subtractor, Decimal Adder, Binary Multiplier, Decoders, Encoders, Multiplexers, HDL Models of Combinational Circuits

UNIT- V: Synchronous Sequential Logic

Introduction to Sequential Circuits, Storage Elements: Latches, Storage Elements: Flip‐Flops, Analysis of Clocked Sequential Circuits, Mealy and Moore Models of Finite State Machines

UNIT -VI: Registers and Counters

Registers, Shift Registers, Ripple Counters, Synchronous Counters, Ring Counter, Johnson Counter, Ripple Counter

## Important Questions

• Design the sequential circuit in question 6, using T flip-flops.
• Design a mod-5 counter which has the following binary sequence: 0, 1, 2, 3, 4. Use JK flip-flops.
• Design a counter that has the following repeated binary sequence: 0, 1, 2, 3, 4, 5, 6, 7. Use RS flip-flops.
• Design a counter with the following binary sequence: 1, 2, 5, 7 and repeat. Use JK flip-flops.
• Design a counter with the following repeated binary sequence: 0, 4, 2, 1, 6. Use T flip-flops.
• Convert the following numbers to decimal. (10101001.0101)2 , (12020)3 ,(1023.2)4 , (40123)5 , (0.354)6 , (45)7 , (8.3)9 ,(A10)12
• Explain about Weighted and non-weighted codes (8M)
• For the Boolean function F = x z + z + xy + w y + wxy
(i) Obtain the truth table of F. (ii) Use Boolean algebra to simplify the function to a minimum number of literals
• Draw the multiple-level NAND circuit for the following expression: (z) + XYZ
• Design a 4 input priority encoder with input D0 having the highest priority and D3 the lowest priority.
• What are the limitations of JK flip flop? Explain how can eliminate those limitations
• Conversion of JK flip flop to SR flip-flop
• What is the difference between a serial and a parallel transfer? Explain how to convert serial data to parallel and parallel to serial.
•  Design a synchronous BCD counter with JK flip-flop

## UNIX and Shell Programming VTU Notes

This is a set of programs which will act as a link between the computer and the user. These programs coordinate every details in the internal of the computer and are called operating system or kernel. In this, the users communicate via kernels, which is facilitated by a program which is called the shell; which is a command line interpreter. They translate the commands which has been entered by the user for the kernel to understand.

## Recommended Books for UNIX and Shell Programming

• The Unix Programming Environment by Brian W. Kernighan & Rob Pike, Pearson.
•  Introduction to Unix Shell Programming by M.G.Venkateshmurthy,  Pearson.
• Unix and shell programming by B.M. Harwani, OXFORD university press.
• Sumitabha Das, “Unix Concepts And Applications”, 4thEdition. TMH, 2006. (1, 2 units)
•  Behrouz A. Forouzan, Richard F. Gilbery, “Unix and shell
Programming”, 1stEdition, Cengage Learning India, 2003.
• Graham Glass, King Ables, “Unix for programmers and
users”, 3rd Edition, Pearson Education, 2009.
• N.B Venkateswarlu, “Advanced Unix programming”,
2ndEdition, BS Publications, 2010.
• Yashwanth Kanitkar,” Unix Shell programming”, 1stEdition,
BPB Publisher, 2010

## Syllabus

UNIT-I

Introduction to Unix-Brief History-What is Unix-Unix Components-Using Unix-Commands in Unix-Some Basic Commands-Command Substitution-Giving Multiple Commands.

UNIT-II

The File system –The Basics of Files-What’s in a File-Directories and File Names-Permissions-I Nodes-The Directory Hierarchy, File Attributes and Permissions-The File Command knowing the File Type-The Chmod Command Changing File Permissions-The Chown Command Changing the Owner of a File-The Chgrp Command Changing the Group of a File.

UNIT-III

Using the Shell-Command Line Structure-Met characters-Creating New Commands-Command Arguments and Parameters-Program Output as Arguments-Shell Variables- -More on I/O Redirection-Looping in Shell Programs.

UNIT-IV

Filters-The Grep Family-Other Filters-The Stream Editor Sed-The AWK Pattern Scanning and processing Language-Good Files and Good Filters.

UNIT-V

Shell Programming-Shell Variables-The Export Command-The Profile File a Script Run During Starting-The First Shell Script-The Read Command-Positional parameters-The \$? Variable knowing the exit Status-More about the Set Command-The Exit Command-Branching Control Structures-Loop Control Structures-The Continue and Break Statement-The Expr Command: Performing Integer Arithmetic-Real Arithmetic in Shell Programs-The here Document(<<)-The Sleep Command-Debugging Scripts-The Script Command-The Eval Command-The Exec Command.

UNIT-VI

The Process-The Meaning-Parent and Child Processes-Types of Processes-More about Foreground and Background processes-Internal and External Commands-Process Creation-The Trap Command-The Stty Command-The Kill Command-Job Control.

## Outcomes

• Documenting the files will make it possible to demonstrate good organization and readability.
• The projects which are there for processing files are going to require data organization, problem solving as well as research.
• Simple effective user interfaces will demonstrate script and programs.
• Effective use of structured programming will be demonstrated by the scripts and programs.

## Important Questions

• What are the filter and pipes? Explain with example.
• Discuss the sort command with examples.
• Explain the various operations of sed commands.
• Write a shell script checking whether “rama” was logged in or not.
•  Differentiate between sed and awk.
• What is meant by associate arrays? Discuss.
• How to find the exit status of a command? Discuss.
• Write a shell script for performing the arithmetic operations.
• Explain the features of C shell.
• Write a shell script to print the reverse sting on the screen.
• Explain any four operations that can be performed on a file.
• Write a program to print file contents in reverse order.
• What is kernel? Is it similar to the operating system? Explain.
• Differentiate between head and tail.
• Explain the features of Unix.
• Write a shell script to count no of lines for a given file without using wc commands.
• Explain the commands cp, rm and cat with examples.
• Explain process utilities.
• Write a shell script for the following
i) for display only the lines which are containing the word “Unix”.
ii) For display only duplicate lines in a file.
iii) For display only 3 and 6 fields in a file.
iv) For display particular user files only.

## Objectives of Advanced Java Programming

• Helps a student understand syntax, semantics of programming languages.
• This helps to analyze data, type of data, basic statements and call return architecture and ways to implement them.
• Helps in understanding more about object orientation, concurrency, event handling.
• Helps to develop programs in non-procedural programming paradigms.

## Recommended Books

• Java Server Pages, Hans Bergstan, Oreilly ( Chapters: 1-9)
•  Jakarta Struts cookbook, Bill Siggelkow, SPD, Oreilly ( Chapter 8)
•  Murach’s, Beginning Java JDK5, Murach, SPD.
•  An introduction to Web Design and Programming, Wang Thomson
• Web application technologies concepts, Knuckles, John Wiley.
•  Programming world wide web, Sebesta, Pearson
•  Building Web Applications, NIIT, PHI
•  Web Warrior Guide to Web Programing, Bai, Ekedaw, Thomas, Wiley
•  Beginning Web Programming, Jon Duckett , Wrox, Wiley
•  Java server pages, Pekowsky, Pearson
• Internet and World wide web- How to program, Dietel and Nieto, Pearson. (Chapters: 3, 4, 8, 9, 10, 11, 12 to 18)
•  The Complete Reference, Java 2, 3ed, Patrik Naughton, Herbert Schildt, TMH. (Chapters: 19, 20, 21, 22, 25, 27)

## Syllabus

UNIT –I:

Recapitulation of XTML, XTML5, Java Swing package – use of System class – Applet Context – signed applet – object serialization- shallow and deep copying – Java collections –Iterators – Array Lists – sets –hashset-hash table- queue- priority queue class-vector class- comparable interface.

UNIT – II:

Java Beans Introduction to Java Beans, Advantages of Java Beans, BDK Introspection, Using Bound properties, Bean Info Interface, Constrained properties Persistence, Customizers, Java Beans API

##### UNIT – III:

Introduction to Servelets: Lifecycle of a Serverlet, JSDK The Servelet API, The javax.servelet Package, Reading Servelet parameters, Reading Initialization parameters. The javax.servelet HTTP package, Handling Http Request & Responses, Using Cookies-Session Tracking, servlet chaining-Security Issues.

##### UNIT -IV:

Introduction to JSP The Problem with Servelet. The Anatomy of a JSP Page, JSP Processing. JSP Application Design with MVC Setting Up and JSP Environment: Installing the Java Software Development Kit, Tomcat Server & Testing Tomcat

##### UNIT – V:

JSP Application Development: Generating Dynamic Content, Using Scripting Elements Implicit JSP Objects, Conditional Processing – Displaying Values Using an Expression to Set an Attribute, Declaring Variables and Methods Error Handling and Debugging Sharing Data Between JSP pages, Requests, and Users Passing Control and Date between Pages – Sharing Session and Application Data – Memory Usage Considerations

##### UNIT – VI:

Database Access Database Programming using JDBC Studying Javax.sql. package. Accessing MySql database- Accessing MS Access database- Accessing a Database from a JSP Page Application – Specific Database Actions Deploying JAVA Beans in a JSP Page. Introduction to struts framework.

## After-Effects

• A student can easily construct a web application
• Java Server pages can be used to create a web application
• It will be helpful for a student to use enterprise application using Session Beans
• Enterprise Application using Entity Beans linked with Database

## Important Questions

• What is the use of CORPA? Draw the programming Model of CORPA.
• Write short notes on IDL technology.
• What is Session Tracking? Write a program for implementing session tracking.
• What are the hidden fields? Explain their use.
• Write a Java program for printing student mark sheet using JDBC.
•  Develop a JSP code to create a Web site for ordering books.
•  Write a simple program for creating a reusable component using Java Beans.
• Write steps for developing simple beans using BDK.
• Explain the concepts and use of Entity Beans and Persistent Entity Beans.
• Enumerate the features and the applications of J2EE.
•  Develop a Java swing code for creating student Bio-data form.
• Explain the principles and working of Multicast Socket. (6)
• Write a Client/Server program for establishing connection usingTCP.
• Compare and contrast the feature of TCP/UDP.
• Write a Java program for Netchatting.
•  Discuss a smiple client/server application using RMI. (10)
• What is meant by object serialization? Explain.

## Recommended Books

• Cardy, Robert L. “Future-Oriented and Organizational-Level Approaches to Job Analysis.” In K.P. Carson (Chair) Future Directions in Job Analysis. Symposium presented at the Annual Conference of the Society FOR INDUSTRIAL AND ORGANIZATIONAL PSYChology, San Francisco.
• Gourlay, S. Knowledge MANAGEMENT AND HRM, CRONERS EMPLOYEE RELATIONS (REVIEW), MArch, Issue 8, pp. 21–27.
•  Katz, Daniel, and Robert L. Kahn. The SOCIAL PSYCHOLOGY OF ORGANIZATIONS. New York: John Wiley.
• MILLER, Janice, S., and Cardy, Robert, TECHNOLOGY AND MANAGING PEOPLE: KEEPING THE “HUMAN” IN HUMAN RESOURCES, Journal of Labour research,
• Probst, S Raub, and Kai RoMHARDT, ADAPTED FROM MANAGIng KNOWLEDGE BUILDING BLOCKS FOR SUCcess, John Wiley,
• Punnett Betty Jane, INTERNATIONAL PERSPECTIVES ON ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT, M.E. Sharpe,
• Monir Tayeb, INTERNATIONAL HRM, Oxford University Press,
•  Dowling & Welch, INTERNATIONAL HRM: MANAGING PEOPLE IN MULTINATIONAL CONTEXT, Cengage Learning, NewDelhi,
• Bray, P, Do you know what you want?, Sunday Times, KNOWLEDGE MANAGEMENT SUPPLEMENT, 25 April, p.15.

## Syllabus

Unit – I

Introduction – Growth of International Business and Globalization – Operational Objectives and Means of Globalization in HR Perspective – Use of Balanced Score Card – Choosing an International Competitive Strategy – Forms of Operations.

Unit – II

HR Challenges & Opportunities – National Differences Facing Operations – Domestic & MNC Perspectives – Linkages among Countries – Governance of Operations – Individual and Company Concerns – Multi cultural orientation to employees – Research and documentation Orientation in Global organizations – Ethical and Socially Responsible Behavior – Careers in International Business

Unit – III

HR Policies and Operations in a Global Setting – Distinctive Features of HR Functions -Planning, Organizing, Directing & Control – Operations – Manpower Planning to Separations in a Global Set-up – Staffing – Skill & Knowledge Development – Incentives & Compensation Package – Motivational Systems – Reporting Relationships – Performance Appraisal Systems – Employee Empowerment – Value systems – Shared Corporate Culture and Grievance Handling – Reactive & Proactive Mechanisms

Unit – IV

Change Management Model – Appreciating Change – Industry Analysis – Business Models – Mobilizing Support – Executing Change – Building Change Capability – Leadership and Change – Diversity as Enhancer of Learning and Effectiveness Within Groups and Organizations – HR to Develop Global Organisational Learning Systems.

Unit – V

Quality Performance in Knowledge-Based Organizations – Technology – Behavioral & Technical – Universal Quality Standards & HRM – Eastern Management Thought for Global Management -Commitment, Quality, and Stress-Free Work Life.

## Important Questions

• Explain the strategies followed in globalizing the business.
• What do you mean by a Balanced Scorecard? Where it is used?
• Explain the utility of Balanced Scorecard in strategic management.
•  Describe the applications of Balanced Scorecard in International Business.
• Explain the different perspectives based on which the balanced scorecard is developed.
•  How is Scorecard used in evolving the strategic HR?
• Explain the criteria to determine and develop the HR Scorecard.
• Does the HR Scorecard provide the base for developing a strategic HR for International Business? Explain.
•  Explain the values of strategic HR as viewed in the International HRM.
• Give an account of the linkage established between people, strategy, and performance through the HR Scorecard.
•  Describe the significance of HR Scorecard in strategic International HRM.
• How Globalisation influences the International business environment?
•  What are the problems faced by the International business?
• What is a need for entering into International business?
•  How do the Inter-country differences affect the growth of the International business?
• Give an account of the various forces that contribute towards the globalization of the economy?
• Globalisation is a milestone in the Internationalisation of the Business‘ – Comment on the statement.
• Explain the growth in the international business scenario of the various economic nations.

## Recommended Books

• Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
• SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
•  S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
• Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
•  A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
• CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
• Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
• Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
• Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
•  James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
• RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.

## Syllabus

Unit – I

Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.

Unit – II

Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.

Unit – III

Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.

Unit – IV

Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional
campaigns.

Unit – V

Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.

## Important Questions

•  How should farmers know the benefits of such promotions cover their costs?
• Discuss different types of schemes being introduced by the Indian government for reforms.
• How the rural initiatives introduced by the government of India benefit the corporate?
• Rural distribution is not without problems. Highlight some of the problems in rural distribution.
• What are the recent approaches to rural distribution?
• Do you agree with the decision of the company to enter the rural market? Why or Why not?
•  Evaluate the marketing plan of the company.
• Can you suggest any further improvement in the marketing plan?
• Trace the reason for the success of Ruf & Tuf in rural India.
• Which other companies do you think can emulate the strategies of Arvind Mills?
• Under what circumstances should farmers advertise their products?

## Objectives of Principles of Programming Languages

• Helps a student understand syntax, semantics of programming languages.
• This helps to analyze data, type of data, basic statements and call return architecture and ways to implement them.
• Helps in understanding more about object orientation, concurrency, event handling.
• Helps to develop programs in non-procedural programming paradigms.

## Recommended Books

• Robert W. Sebesta, “Concepts of Programming Languages”, Tenth Edition, Addison Wesley, 2012.
• Programming Languages, Principles & Paradigms, 2ed, Allen B Tucker, Robert E Noonan, TMH
• R. Kent Dybvig, “The Scheme programming language”, Fourth Edition, MIT Press, 2009.
• Jeffrey D. Ullman, “Elements of ML programming”, Second Edition, Prentice Hall, 1998.
• Richard A. O’Keefe, “The craft of Prolog”, MIT Press, 2009.
•  W. F. Clocksin and C. S. Mellish, “Programming in Prolog: Using the ISO Standard”, Fifth Edition, Springer, 2003

## Syllabus

UNIT- I:

Syntax and semantics: Evolution of programming languages, describing syntax, context, free grammars, attribute grammars, describing semantics, lexical analysis, parsing, recursive – decent bottom-up parsing

UNIT -II:

Data, data types, and basic statements: Names, variables, binding, type checking, scope, scope rules, lifetime and garbage collection, primitive data types, strings, array types, associative arrays, record types, union types, pointers and references, Arithmetic expressions, overloaded operators, type conversions, relational and boolean expressions , assignment statements , mixed mode assignments, control structures – selection, iterations, branching, guarded Statements

##### UNIT -III:

Subprograms and implementations: Subprograms, design issues, local referencing, parameter passing, overloaded methods, generic methods, design issues for functions, the semantics of call and return, implementing simple subprograms, stack and dynamic local variables, nested subprograms, blocks, dynamic scoping

##### UNIT -IV:

Object- orientation, concurrency, and event handling: Object – orientation, design issues for OOP languages, implementation of object, oriented constructs, concurrency, semaphores, Monitors, message passing, threads, statement level concurrency, exception handling, event handling

##### UNIT -V:

Functional programming languages: Introduction to lambda calculus, fundamentals of functional programming languages, Programming with Scheme, – Programming with ML,

##### UNIT -VI:

Logic programming languages: Introduction to logic and logic programming, – Programming with Prolog, multi-paradigm languages

## Important Questions

• How do you describe the meanings of programs using dynamic semantics?
•  Explain in detail about recursive descent parsing.
• Give an example of a left-recursive rule in CFG. What is the significance of the left Recursive rule?
i) associative arrays ii) union types
•  State whether the static binding is more reliable or dynamic binding. Justify.
• Define a function. What are the design issues for functions? Explain.
• Explain how a subprogram is overloaded? Give examples.
•  Compare and contrast the cooperation synchronization and competition synchronization in message passing.
• Explain the basic concepts of exception handling.
• How is ML different from other functional programming languages?
•  Why were imperative features added to most dialects of LISP?
• Explain how RDBMS and expert systems are helped using logic programming.
• Discuss Terms and Goal statements in Prolog with examples.

## MBA Service Marketing Details

The term Service Marketing is based on relationship and values between people. This is a process and a concept which helps in the process of marketing. This concept has come up due to the noticeable differences that keeps the marketing techniques of a product a service completely apart.

## Recommended Books

• Zcithaml, Parasuraman & Berry, DELIVERING QUALITY SERVICE, The Free Press, Macmillan. 2008
• A. R. Hubbert, “CUSTOMER CO-CREATION OF SERVICE OUTCOMES: EFFECTS OF LOCUS OF CAUSALITY ATTRIBUTIONS”, doctoral dissertation, Arizona State University, Tempe, Arizona, 1995.
• Adrian Buckley, THE ESSENCE OF SERVICES MARKETING,  PRENTICEHALL OF INDIA PRIVATE LIMITED, New Delhi, 2003.
•  B. H. Booms and M. J. Bitner, MARKETING STRATEGIES AND ORGANIZATIONAL STRUCTURES FOR SERVICE FIRMS, IN MARKETING OF SERVICES, ed. J. H. Donnelly and W. R. George (Chicago: American Marketing Association, 1981), pp.47-51.
•  C. Gronroos, SERVICE MANAGEMENT, AND MARKETING, (Lexington, MA: Lexington Books, 1990).
• Christopher Lovelock, and Jochen Wirtz, SERVICES MARKETING—PEOPLE, TECHNOLOGY, Strategy, fifth Edition. Pearson Education.
• David L.Kurtz and Kenneth E.Clow, SERVICES MARKETING, John Wiley & Sons, New York, 1998.
• Deccan Herald, Bangalore.
• E. J. McCarthy and W. D. Perrault, BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH, (Burr Ridge, IL: Richard D. Irwin, 1993).
• ECONOMIC TIMES, 25th July 2000.
• Ravi Shanker, SERVICES MARKETING: THE INDIAN PERSPECTIVE, Excel Books, New Delhi, 2008
•  Rajendra Nargundkar, SERVICES MARKETING: TEXT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
•  Christopher H. Lovelock, SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY, Pearson Education Asia.
• R. Srinivasan, SERVICES MARKETING, Prentice Hall of India Private Limited, New Delhi.

## Syllabus

Unit – I

Marketing of Services – Introduction – Growth of the Service Sector – The Concept of Service – Characteristics of Services  Classification of Services – Designing the Service Blueprinting, Using Technology – Developing Human Resources – Building Service Aspirations.

Unit – II

Marketing mix in services marketing – The seven Ps – Product Decisions – Pricing Strategies and Tactics – Promotion of Services and Placing or Distribution Methods for Services – Additional Dimensions in Services Marketing – People, Physical Evidence and Process – Internet as a service channel.

Unit – III

Strategic Marketing Management for Services – Matching Demand and Supply through Capacity Planning and Segmentation – Internal Marketing of a Service – External versus Internal Orientation of Service Strategy.

Unit – IV

Delivering Quality Services – Causes of Service-Quality Gaps – The Customer Expectations versus Perceived Service Gap – Factors and Techniques to Resolve this Gaps in Service – Quality Standards, Factors and Solutions – The Service Performance Gap Key Factors and Strategies for Closing the Gap – Developing Appropriate and Effective Communication about Service Quality.

Unit – V

Marketing of Services with special reference to Financial Services – Health Services – Hospitality Services including Travel, Hotels, and Tourism – Professional Services – Public Utility Services – Communication Services – Educational Services.

## Important Questions

•  Do you think that the classification of services helps in developing the marketing strategy better? How?
• What are the elements of service quality for a delivery service like FECL?
• Discuss the important characteristics of services with suitable examples. Also, discuss what challenges they pose before service marketers.
• Discuss the reasons for the growth of the service sector.
• Write a detailed note on the role of the service sector in the economy. Do you think ‘physical evidence’ really matters in the marketing of services? Explain.
• Explain the ‘process’ as one of the important elements of the marketing mix with suitable examples.
• Identify a bank of India where these strategies are vague.
•  Suggest changes for better performance
• What is FECL’s product? What are the tangible and intangible elements of this service product?
•  In what way does technology influence FECL’s service quality?
• What do you mean by services? How do services differ from products?

## MBA 4th Cross-Cultural Business Management

This course focuses on developing a diagnostic and a conceptual understanding of cultural and connected behavioral variables which are in the management of global organization. The corporate culture is a synthesis of management styles seen in an organization. Usually, it is recognized as “The way things are done” within an organization.

## Recommended Books for Cross Cultural Business Management

• Cashby Franklin, REVITALIZE YOUR CORPORATE CULTURE: PHI, Delhi
• Deresky Helen, INTERNATIONAL MANAGEMENT: MANAGING ACROSS BORDERS AND CULTURES, PHI, Delhi
• Esenn Drlarry, Rchildress John, THE SECRET OF A WINNING CULTURE: PHI, Delhi

## Syllabus of MBA Cross Cultural Business Management

Unit – I

Introduction – Concept of Culture for a Business Context; Brief wrap up of organizational culture & its dimensions; Cultural Background of business stakeholders [managers, employees, shareholders, suppliers, customers, and others] – An Analytical framework

Unit – II

Culture and Global Management – Global Business Scenario and Role of CultureA Framework for Analysis; Elements & Processes of Communication across Cultures; Communication Strategy for/ of an Indian MNC and Foreign MNC & High-Performance Winning Teams and Cultures; Culture Implications for Team Building

Unit – III

Cross Culture – Negotiation & Decision Making – Process of Negotiation and Needed Skills & Knowledge Base – Overview with two illustrations from multicultural contexts [India – Europe/ India – US settings, for instance]; International and Global
Business Operations- Strategy Formulation & Implementation; Aligning Strategy, Structure & Culture in an organizational Context.

Unit – IV

Global Human Resources Management – Staffing and Training for Global Operations – Expatriate – Developing a Global Management Cadre. Motivating and Leading; Developing the values and behaviors necessary to build high-performance organization personnel [individuals and teams included] – Retention strategies.

Unit – V

Corporate Culture – The Nature of Organizational Cultures Diagnosing the As-Is Condition; Designing the Strategy for a Culture Change Building; Successful Implementation of Culture Change Phase; Measurement of ongoing Improvement.

## Important Questions in MBA Cross Cultural Business Management

• Why is the measurement of change important?
• What is the role of top management and middle management in the change process?
• How do you implement culture change in an organization?
• What do you measure in a change process?
•  What are the metrics chosen for measurement? Why?
• What inputs are to be measured during a change process?
• The measurement of change is important for course correction during a change process. Explain.
• What are the common pitfalls of organizational change?
• Enumerate the factors determining successful organizational change.
•  Write a note on the organizational change management process.
• The most difficult process in change is implementation. Explain.
•  Implementation is crucial for the success of an organizational change process. Explain.
• Study an organizational change process and list out the factors that have helped the process succeed.
• What are the cultural differences preventing the training to take place as expected?
• How does creativity enter into action?
• How do you explain that the participants didn’t seem to notice Fanny’s change of role?
• Can you think of a similar situation near you?

## GATE Agricultural Engineering Study Materials 2020 BOOKPDF | Download GATE Agricultural Engineering Study Materials BOOKPDF 2020

Graduate Aptitude Test in Engineering in a National Level Examination which is used to test a candidate’s performing skills along with their understanding capability. Acing this test will provide the students an easier path to admissions in M.M/M.MTech and other NITs which is throughout India. The GATE exam provides easier access to the seven IITs (Indian Institute of Technology) and IISc (Indian Institute of Science) which is done on behalf of National Coordination Board – GATE. Department of Higher Education, Ministry of HR Development (MHRD), Government of India.

The program Agricultural Engineering is a combination of concepts, techniques and ideas of agriculture with modern technology and engineering practices. This field consists of a number of sciences such as animal and plant sciences, technology, and with this, the careers that a candidate can look up to would be that of a research scientist, lecturer, microbiologist, etc.

## Reference Books Agricultural Engineering GATE 2020

#### Verbal and numerical ability:

• General Aptitude: Quantitative Aptitude & Reasoning – G.K Publications.
• Objective English for Competitive Examination 5th Ed – Hari Mohan Prasad.
• Solved papers on verbal and numerical ability – Made Easy Team

## Engineering Mathematics books for GATE

1. Advanced Engineering Mathematics – RK Jain, SRK Iyengar
2. Advanced Engineering Mathematics – HK Dass
3. Advanced Engineering Mathematics – Erwin Kreyszig
4. Engineering Mathematics solved papers – Made easy publications.
5. Engineering and Mathematics general aptitude – G.K Publications.
6. GATE Engineering and Mathematics – Nodia and company.
7. Higher Engineering Maths – Bandaru Ramana
8. Higher Engg Mathematics – B.S. Grewal

## GATE Mathematics Study Materials 2020 BOOKPDF | Download GATE Mathematics Study Materials BOOKPDF 2020

Graduate Aptitude Test in Engineering in a National Level Examination which is used to test a candidate’s performing skills along with their understanding capability. Acing this test will provide the students an easier path to admissions in M.M/M.MTech and other NITs which is throughout India. The GATE exam provides easier access to the seven IITs (Indian Institute of Technology) and IISc (Indian Institute of Science) which is done on behalf of National Coordination Board – GATE. Department of Higher Education, Ministry of HR Development (MHRD), Government of India.

The Engineering Mathematics is a combination of mathematical theory, practical engineering and scientific computing. This subject is a creative and exciting discipline, with spanning traditional boundaries. In order to prepare for GATE exam, the recommended books mentioned below along with the links provided below which allows you to download the study materials which will help you ace the exams.

## Verbal and numerical ability:

• General Aptitude: Quantitative Aptitude & Reasoning – G.K Publications
• Objective English for Competitive Examination 5th Ed – Hari Mohan Prasad
• Solved papers on verbal and numerical ability – Made Easy Team

## Engineering Mathematics books for GATE

1. Advanced Engineering Mathematics – RK Jain, SRK Iyengar
2. Advanced Engineering Mathematics – HK Dass
3. Advanced Engineering Mathematics – Erwin Kreyszig
4. Engineering Mathematics solved papers – Made easy publications
5. Engineering and Mathematics general aptitude – G.K Publications
6. GATE Engineering and Mathematics – Nodia and company
7. Higher Engineering Mathematics – Bandaru Ramana
8. Higher Engineering Mathematics – B.S. Grewal