Skip to content

Here, we have provided the links containing the study materials, which will help you study and prepare for your MBA Global Marketing Management 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Global Marketing Management

Designed to train students on marketing management in the international scenario, this enables students to appreciate the nuances involved in global marketing and develop strategies for the dynamic markets. Global marketing can be defined as “Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities, and opportunities to meet global objectives.”

Download Study Materials

Global marketing management pdf Ebook free downloadDownload
Global marketing management Text BookDownload
global marketing pptDownload
Global marketing management question paper for mbaDownload
Global Marketing Management    lecture notesDownload

Recommended Books

  •  Micheal R.Czinkota and IIkka A.Ronkainen, GLOBAL MARKETING, CENGAGE Learning, 2007
  • Philip R.Cateora and John L.Graham, INTERNATIONAL MARKETING, Irwin McGraw-HilL
  • R. Srinivasan, INTERNATIONAL MARKETING, Prentice-Hall India Pvt. Ltd, New Delhi, 2008
  • Terpstra & Sarathy, INTERNATIONAL MARKETING, Thomson Press002
  • Daniels, Raderbaugh & Sulliva, GLOBALIZATION, AND BUSINESS, Prentice-Hall India,
  • Kiefer Lee & Steve Carter, GLOBAL MARKETING MANAGEMENT, OU Press, 2009
  • Masaaki & Helsen, GLOBAL MARKETING MANAGEMENT, John Willey & sons Inc, 2004

Syllabus

Unit – I

The international marketing environment – Political and legal systems – Multilateral and Geographical Groupings – Culture and Business Customs – Economic and Financial dimensions.

Unit – II

Understanding the global consumer market – Scope and challenges of international marketing – Assessing international market opportunities – Marketing Research.

Unit – III

International marketing management – Planning and organization – Market entry strategies – Export, joint ventures, and direct investments.

Unit – IV

Global product management – standardization vs. differentiation – Product planning and development – Marketing industrial products and services globally – Pricing for international markets.

Unit – V

Global logistics management – International distribution systems – Global advertising and promotional strategies – Sales management – Developing marketing strategies and programs for international markets.

Important Questions

  • Distinguish between indirect and direct marketing channels in the international market.
  •  What is the basic marketing strategy of Gold’s Gym?
  •  In what ways is a relationship perspective important to the success of Gold’s Gym?
  • What do future marketing environment trends you think represent opportunities or threats to the success of Gold’s Gym?
  • What are the factors influencing globalization of services?
  •  What are the challenges in the global market?
  • Explain the process of marketing communication in an international context.
  • What are the factors influencing the success of a global service firm?
  • What aspects of the marketing environment in Russia made it difficult to open Gold’s Gym?
  • What was the reason for the very poor response for the second batch of the product?
  •  Why Mr. Pratap failed in this project?
  • Define services. What are the characteristics of services?
  • Examine the factors influencing the decisions for having a standardized vis-à-vis customized advertisement with suitable examples. Which one would you prefer and why?
  •  Explain the criteria for selection of channel members in international markets
  • There is a recent trend that Indian firms are becoming multinationals. Indicate possible changes in strategic marketing behavior they should follow for smooth sailing in the global market.
  • A medium-sized Indian beauty products firm is facing international competition for the first time as its government opens up its national market to foreign competitors and What are its competitive options?
  • What are the reasons for the highly positive response to the first batch of products?

 Here, we have provided the links containing the study materials, which will help you study and prepare for your MBA Customer Relationship Management 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Download MBA Customer Relationship Management Study Materials

Customer Relationship Management pdf Ebook free downloadDownload
Customer Relationship Management pdf fileDownload
CRM lecture notesDownload
CRM Question Paper pdfDownload
Customer Relationship Management Text BookDownload
 Customer Relationship Management PPT Download

Recommended Books

  • Jagdish Seth, et al: CRM
  • Jill Dyche: THE CRM HANDBOOK: A BUSINESS GUIDE TO CRM, Addison Wesley Information technology Series.
  • Kristin L. Anderson & Carol J Kerr: CRM
  • Lita van Wel and Lamb’s Royakkers, ETHICAL ISSUES IN WEB DATA MINING, ETHICS AND INFORMATION TECHNOLOGY 6: 129–140, 2004., Kluwer Academic Publishers, Netherlands
  • Mark Sweiger, Mark R. Madsen, Jimmy Langston, Howard Lombard, CLICKSTREAM DATA WAREHOUSING, Wiley Computer Publishing, Singapore.
  • Michael J. A. Berry, Gordon S. Linoff, DATA MINING TECHNIQUES: FOR MARKETING, SALES, AND CRM, Wiley Computer Publishing, Singapore.
  • Michael J. A. Berry, Gordon S. Linoff, MASTERING DATA MINING: THE ART AND SCIENCE OF CRM, Wiley Computer Publishing, Singapore.
  • Patrica 13. Ramaswamy, et al: HARVARD BUSINESS REVIEW ON CRM
  • Paul Greenberg: CRM AT THE SPEED OF LIGHT: CAPTURING AND KEEPING CUSTOMERS IN INTERNET REAL TIME
  • Ralph Kimball, Margy Ross, THE DATA WAREHOUSE TOOL KIT, Wiley Computer Publishing, Singapore.
  • Stanley A.Brown: CRM, John Wiley & Sons, Canada, Ltd.
  • Alok Kumar Rai, CRM CONCEPT & CASES, Prentice Hall of India Private Limited, New Delhi. 2011
  • S. Shanmugasundaram, CRM, Prentice Hall of India Private Limited, New Delhi, 2008
  • Kaushik Mukherjee, CRM, Prentice Hall of India Private Limited, New Delhi, 2008
  • Jagdish Seth, et al,CRM
  • V. Kumar & Werner J.,CRM, Willey India, 2008
  • Bcrnd H Schmitt: CUSTOMER EXPERIENCE MANAGEMENT: A Revolutionary Approach To Connecting With Your Customers.
  • Gordon S. Linoff, Michael J. A. Berry, MINING THE WEB: TRANSFORMING CUSTOMER DATA, Wiley Computer Publishing, Singapore.

Syllabus

Unit – I

CRM concepts – Acquiring customers, – Customer loyalty and optimizing customer relationships – CRM defined – success factors, the three levels of Service/ Sales Profiling – Service Level Agreements (SLAs), creating and managing effective SLAs.

Unit – II

CRM in Marketing – One-to-one Relationship Marketing – Cross Selling & Up Selling – Customer Retention, Behaviour Prediction – Customer Profitability & Value Modeling, – Channel Optimization – Event-based marketing. – CRM and Customer Service – The Call Centre, Call Scripting – Customer Satisfaction Measurement.

Unit – III

Sales Force Automation – Sales Process, Activity, Contact- Lead and Knowledge Management – Field Force Automation. – CRM links in e-Business – E-Commerce and Customer Relationships on the Internet – Enterprise Resource Planning (ERP), – Supply Chain Management (SCM), – Supplier Relationship Management (SRM), – Partner Relationship Management (PRM).

Unit – IV

Analytical CRM – Managing and sharing customer data – Customer information databases – Ethics and legalities of data use – Data Warehousing and Data Mining concepts – Data analysis – Market Basket Analysis (MBA), Clickstream Analysis, Personalization, and Collaborative Filtering.

Unit – V

CRM Implementation – Defining success factors – Preparing a business plan requirements, justification and processes. – Choosing CRM tools – Defining functionalities – Homegrown versus out-sourced approaches – Managing customer relationships – conflict, complacency, Resetting the CRM strategy. Selling CRM internally – CRM development Team – Scoping and prioritizing -Development and delivery – Measurement.

Important Questions

  • Elaborate in detail the job roles that participate in CRM development.
  •  What is the purpose of measuring Customer Relationship Management?
  •  Explain in detail the CRM Measurement frameworks.
  •  Write short notes on Customer Value Analysis.
  • Briefly, highlight the relation of Balanced Scorecards in CRM.
  •  What are the attributes of a different CRM Measurement Framework?
  • Explain in detail the complexity of CRM Measurement
  • Briefly, explain prioritizing in CRM.
  •  Who should scope a CRM Project?
  •  Elaborate in detail the CRM Development success metrics.
  • Explain in detail planning, construction, and deployment in a CRM project.
  • Briefly, explain CRM delivery system.
  • Elaborate in detail the CRM program timeline.
  • How do you plan for CRM success?
  • “Garbage in, garbage out”, Explain.
  •  Explain in detail the CRM team.

 Here, we have provided the links containing the study materials, which will help you study and prepare for your MBA Management of Machines and Materials 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Management of Machines and Materials

The table provided below holds information about the Management of Machines and Materials.
Book TitleManagement of Machines and Materials
CourseMBA
LanguageEnglish
Year1st Year
Available inPDF, eBook Format
Edition2020
Similar BooksFood Processing Operations: Managements, Machines, & Materials Management of Machines and Materials Advances in Design, Simulation, and Manufacturing IGNOU MBA Management of Machines and Materials
Important TopicsOperations Management Facilities Planning Work and Job Design Operations Planning and Control Value Engineering and Quality Assurance Materials Management

Important Topics

  • Work and Job Design
  • Operations Planning and Control
  • Value Engineering and Quality Assurance
  • Materials Management
  • Operations Management
  • Facilities Planning

Operations Planning and Control

  • Planning and Control for Mass Production
  • Planning and Control for Batch Production
  • Planning and Control for Job Shop Production
  • Planning and Control of Projects
  • Maintenance Management

Value Engineering and Quality Assurance

  • Value Engineering
  • Quality Assurance

Materials Management

  • Purchase System and Procedure
  • Inventory Management
  • Stores Management
  • Standardization, Codification, and Variety Reduction
  • Waste Management

Operations Management

  • Operations Management: An Overview

Facilities Planning

  • Product Selection
  • Process Selection
  • Facilities Location
  • Facilities Layout and Materials Handling
  • Capacity Planning

Work and Job Design

  • Work Design
  • Job Design

Download Study Materials

Management of Machines and Materials NotesDownload Links
Operations ManagementDownload
Facilities PlanningDownload
Work and Job DesignDownload
Operations Planning and ControlDownload
Value Engineering and Quality AssuranceDownload
Materials ManagementDownload

Here, we have provided the links containing the study materials, which will help you study and prepare for your B.Tech Database Management System 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Download Study Materials

Database pdf booksDownload
DBMS Question Paper PdfDownload
DBMS notes for b.tech pdfDownload
DBMS full notesDownload
DBMS lecture notes pptDownload

Reference Books

  •  Introduction to Database Systems, CJ Date, Pearson
  • Database Management Systems, Raghurama Krishnan, Johannes Gehrke, TATA McGraw Hill 3rd Edition
  • Introduction to Database Systems, C.J.Date Pearson Education
  • The Database Systems – The Complete Book, H G Molina, J D Ullman, J Widom Pearson
  • Database Systems design, Implementation, and Management, Peter Rob & Carlos Coronel 7th Edition.
  • Fundamentals of Database Systems, Elmasri Navrate Pearson Education

Syllabus

UNIT-I:

An Overview of Database Management, Introduction- What is Database System-  What is Database-Why Database- Data Independence- Relation Systems and Others- Summary, Database system architecture, Introduction- The Three Levels of Architecture-The External Level- the Conceptual Level- the Internal Level- Mapping- the Database Administrator-The Database Management Systems- Client/Server Architecture.

UNIT-II:

The E/R Models, The Relational Model, Relational Calculus, Introduction to Database Design, Database Design and Er Diagrams-Entities Attributes, and Entity Sets-Relationship and
Relationship Sets-Conceptual Design With the Er Models, The Relational Model Integrity Constraints Over Relations- Key Constraints –Foreign Key Constraints-General Constraints, Relational Algebra and Calculus, Relational Algebra- Selection and Projection- Set Operation, Renaming – Joins- Division- More Examples of Queries, Relational Calculus, Tuple Relational Calculus- Domain Relational Calculus.

UNIT-III:

Queries, Constraints, Triggers: The Form of Basic SQL Query, Union, Intersect, and Except, Nested Queries, Aggregate Operators, Null Values, Complex Integrity Constraints in SQL, Triggers and Active Database.

UNIT-IV:

Schema Refinement (Normalization) : Purpose of Normalization or schema refinement, concept of functional dependency, normal forms based on functional dependency(1NF, 2NF and 3 NF), concept of surrogate key, Boyce-codd normal form(BCNF), Lossless join and dependency preserving decomposition, Fourth normal form(4NF).

UNIT-V:

Transaction Management and Concurrency Control: Transaction, properties of transactions, transaction log, and transaction management with SQL using commit rollback and savepoint.
Concurrency control for lost updates, uncommitted data, inconsistent retrievals and the Scheduler. Concurrency control with locking methods : lock granularity, lock types, two phase locking for ensuring serializability, deadlocks, Concurrency control with time stamp ordering : Wait/Die and Wound/Wait Schemes, Database Recovery management : Transaction recovery.

UNIT-VI:

Overview of Storages and Indexing, Data on External Storage- File Organization and Indexing – Clustered Indexing – Primary and Secondary Indexes, Index Data Structures, Hash-Based Indexing – Tree-Based Indexing, Comparison of File Organization

Important Questions

  • Explain briefly the languages supported by database systems.
  • What is Data modeling? Explain the relational model.
  • Why are foreign key constraints important? Explain with employee database.
  • What is meant by referential integrity? Explain.
  • Where do we need the nesting of queries? Give an example.
  • Differentiate between updatable views and non-updatable views?
  •  Is the decomposition in 4NF always dependency preserving and lossless? Explain with an example,
  •  Consider the following relation R(A,B,C,D,E)and FD’s ABC, CA,DE, FA, ED is the decomposition of R into R1(A, C, D), R2(B, C, D) AND R3(E,F,D) lossless?
  • What is timestamp ordering? Explain how it is used for concurrency control?
  • Explain view Serializability with an example? How is it different from conflict Serializability?
  • Explain Open hashing? Discuss their advantages and disadvantages.
  • Compare dynamic hashing with static hashing.

 Here, we have provided the links containing the study materials, which will help you study and prepare for your MBA Management Change in Organizations 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Management Change in Organization

Managing organizational change is a process that implements and plans a change in an organization, such that the cost is minimized while the effectiveness is maximized. Here, we’ll learn how to apply tools, knowledge, and resources to deal with the change.

Book TitleManagement Change in Organisations
CourseMBA
YearYear 1
Important TopicsConcept of Managing Change Forms of Organisational Change Diagnosis and Intervention Role of Change Agent
Edition2020
Similar BooksManaging Transitions Managing Change in Organisations The Theory and Practices of Change Management Making Senses of Change Management Change Management in Organisations Managing Organisational Change
LanguageEnglish
Available inPDF, eBook Format

Main Topics

  • Forms of Organisational Change
  • Diagnosis and Intervention
  • Role of Change Agent
  • Concept of Managing Change

Download Management Change in Organizations

Management Change in Organisations Book PDFDownload Links
Concept of Managing ChangeDownload
Forms of Organisational ChangeDownload
Diagnosis and InterventionDownload
Role of Changing AgentDownload

Recommended Books

  • The Theory and Practices of Change Management
  • Making Senses of Change Management
  • Change Management in Organisations
  • Managing Organisational Change
  • Managing Transitions
  • Managing Change in Organisations

Here, we have provided the links containing the study materials, which will help you study and prepare for your MBA Strategic Management 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Download Study Materials

Strategic Management   Complete notesDownload
Strategic management notes pptDownload
Strategic management pdf EbookDownload
Strategic Management notes docDownload
Strategic Management Question Papers Download

Recommended Books

  • R.Srinivasan, Strategic Management -The Indian Context,
    4th Edition, Prentice Hall of India, 2012
  • R.Srinivasan, Case Studies in Marketing – The Indian
    Context,5th Edition, Prentice Hall of India, 2012
  • Exploring Corporate Strategy by Johnson & Scholes, Publishing House: Prentice Hall
  • The Strategy Process by Mint burg, Quinn, and Ghosal, Publishing House: Prentice Hall
  • Strategic Management by Ireland, Hoskisson & Hitt, Indian Edition, Cengage Learning
  • Concepts in Strategic Management & Business Policy by Thomas L. Wheelen & J. David Hunger, Pearson

Syllabus

Unit I: Strategic Planning

Strategic Context and Terminology; Definition of Strategy; Difference between policy, Strategy, and Tactic;
Difference between Long Range Planning and Strategic Planning; Characteristics of Strategic Decisions

Unit II: Different Approaches to Strategy

Introduction to Different Approaches to Strategy; Incremental and Emergent Strategies; Implicit and Explicit Strategies; Approaches to Strategic Management; Strategic Implementation; Strategic Evaluation and Control; Planning Process: Feature, Importance, and Steps; Strategic Planning Process; Strategic Planning in the Next Millennium

Unit III: Strategy Formulation: Environmental Auditing

Environmental Analysis; Environmental complexity; Pestle Analysis; Porter’s 5 Force Analysis

Unit IV: Strategy Formulation: Strategic Direction

Introduction to Understanding Business; Competitor Analysis; Boston Matrix; International Dimensions of Strategy: Growth, Stability, Profitability, Efficiency, Market Leadership, Survival, Merger, and Acquisition; Core Competence

Unit V: Strategy Formulation: The Internal Audit

Bench Marking; the Use of McKinsey’s 7S Framework; SWOT (Strength, Weakness, Opportunities, and Threats) Analysis; Value Chain Analysis; Scope of Activities and Markets

Unit VI: Strategy Implementation

The framework of Strategic Implementation: Concept, Factors Causing Unsuccessful Implementation of Strategy.
Activation Strategy; Structural Implementation; Functional Implementation; Behavioral Implementation;
Resource Mobilization and Allocation: Finance, Human Resources, Materials, and Time

Unit VII: Strategic Evaluation and Control

Strategic Evaluation and Control: Concept, Role, and Barriers; Control Process; Techniques of Strategic Evaluation and Control

Important Questions

What is meant by resource allocation? Explain techniques generally employed for
allocating resources.

Outline the various qualitative and quantitative criteria for strategy evaluation and
control? State the problems faced by strategists while fixing those criteria.
Briefly discuss the development of the theory of strategic management.
Discuss the role of leadership in strategy implementation.

Discuss the nature and importance of strategic management.
 Explain the concept of competitive advantage, and how to sustain it?
What is turnaround management? Explain the elements of a successful turnaround
strategy.

 Case Study:
Mr. Palani, Chairman of a company just had a discussion with a group of local people. The group is known as ‘Council for Environmental Action’ demanded an immediate reduction of the pollutants thrown into the air by the plants of the company. Mr. Palani had explained the company’s policy of gradual reduction of pollutants and promised to study the matter further.

But the group has not satisfied and asked for another meeting in a week’s time. Mr. Palani reluctantly agreed. Suggest a suitable proposal to present to the group at the next meeting to convince it totally.