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Book TitleRetail Management Perspectives and Communication
YearYear 1
CourseMBA+ BBA in Retailing
Edition2020
Similar BooksIGNOU Retail Management Perspectives and Communication by Chakradhar Publication Winning at Unorganized Retail: An Indian Perspective and Experiences by Deepak Jain Cases in Retailing: Operational Perspectives by Cathy Hart Leisure and Tourism: International Perspectives on Cultural Practice by Scoot Fleming
LanguageEnglish
Important TopicsManagement Perspective in Retailing Retail Planning Process Retail Organization Structure Decision Making Process Leadership and Teamwork Monitoring and Controlling Retail Operations Basics of Accounting Introduction to Communication Nonverbal Communication Listening Skills Cross-Cultural Communication Interactive Skills Technology-Enabled Business Communication
Available inPDF, eBook Format

Important Topics

  • Nonverbal Communication
  • Listening Skills
  • Cross-Cultural Communication
  • Interactive Skills
  • Technology-Enabled Business Communication
  • Decision Making Process
  • Leadership and Teamwork
  • Monitoring and Controlling Retail Operations
  • Basics of Accounting
  • Introduction to Communication
  • Management Perspective in Retailing
  • Retail Planning Process
  • Retail Organization Structure

Unit Titles

Management Perspective in Retailing

1.0 Objectives

1.1 Introduction

1.2 Concepts of Management

1.2.1 Definition of Management

1.2.2 Management and Administration

1.2.3 Management – Science Vs Art

1.2.4 Nature and Scope of Management

1.3 Approaches to Management Though

1.3.1 Scientific Management

1.3.2 Henry Fayol’s Principles of Modern Management

1.4 Functions of Management

1.4.1 Planning

1.4.2 Organizing

1.4.3 Staffing

1.4.4 Directing

1.4.5 Controlling

1.5 Managerial Skills

1.6 Ethical Responsibilities of a Retailer

1.4.1 Planning

1.4.2 Organizing

1.4.3 Staffing

1.4.4 Directing

14.5 Controlling

1.5 Managerial Skills

1.6 Ethical Responsibilities of a Retailer

1.6.1 Responsibility Towards Stakeholders

1.6.2 Responsibility Towards Customers

1.6.3 Responsibility Towards Society

1.7 Let Us Sum Up

1.8 Key Words

1.9 Terminal Questions

Retail Planning Process

2.0 Objectives

2.1 Introduction

2.2 Retail Planning Process

2.3 Features of Planning

2.4 Steps in Planning

2.5 Types of Plans

2.6 Barriers to Effective Planning

2.7 Qualities of Good Plan

2.8 Benefits of Retail Planning Process

2.9 Let Us Sum Up

2.10 Key Words

2.11 Terminal Questions

2.12 Further Readings

Retail Organization Structure

3.1 Introduction

3.2 Organizing Structures

3.2.1 Line Structure

3.2.2 Line & Staff Structure

3.2.3 Matrix Structure

3.3 Centralization, Decentralization, and Departmentalization of Organization  Structure

3.3.1 Centralized Structure

3.3.2 Decentralized Structure

3.3.3 Departmentlized Structure

3.4 Designing the Organization Structure of a Retail Firm

3.4.1 Issues in Designing of Retail Organization Structure

3.4.2 Retail Organization Function

3.4.3 Ideal Retail Organization Structure

3.5 How to Build a Learning Organization for Retail Business

3.6 Let Us Sum Up

3.7 Keywords

3.8 Terminal Questions

3.9 Further Readings

Decision Making Process

4.0 Objectives

4.1 Introduction

4.2 Rationality in Decision Making

4.3 Basis of Decision Making

4.4 Phases in Decision Making Process

4.5 Retail Management Decisions

4.5.1 Understanding the World of Retailing

4.5.2 Formulating Research Strategy

4.5.3 Implementing Retail Strategy

4.6 Individual Versus Group Decision Making

4.7 Overcoming Barriers to Effective Decision Making

4.8 Let Us Sum Up

4.9 Key Words

4.10 Terminal Questions

4.11 Further Readings

Leadership and Teamwork

5.0 Objectives

5.1 Introduction

5.2 Power and Leadership

5.3 Leader Traits

5.4 Leadership Styles

5.5 Teamwork and Types of Team

5.6 Issues of Team Building and Management

5.6.1 Tips for Team Building

5.6.2 Major Issues Facing Teams

5.7 Let Us Sum Up

5.8 Key Words

5.9 Terminal Questions

5.10 Further Readings

Monitoring and Controlling Retail Operations

6.0 Objectives

6.1 Introduction

6.2 Definition of Control

6.3 Characteristics of Control

6.4 Stages in Control Process

6.5 The Control Cycle

6.6 Requisites of Effective Control

6.7 Managerial Control Systems

6.7.1 Bureaucratic Control

6.7.2 Budgetary Control

6.7.3 Financial Control

6.7.4 Management Audits

6.7.5 Measuring Profitability in Retail Operations

6.7.6 Monitoring Performance in Retail Operations

6.8 Let Us Sum Up

6.9 Key Words

6.10 Terminal Questions

6.11 Further Readings

Basics of Accounting

7.0 Objectives

7.1 Introduction

7.2 Book Keeping

7.3 Accounting

7.3.1 Accounting Concepts and Conventions

7.3.2 Double Entry System of Accounting

7.4.3 Rules of Double Entry System

7.4 Accounting Process

7.4.1 Journal

7.4,2 Ledger

7.4.3 Subsidiary Books

7.4.4 Trial Balance

7.4.5 Trading Accounting

7.4.6 Profit and Loss Account

7.5 Tally

7.6 Let Us Sum Up

7.7 Key Words

7.8 Terminal Questions

7.9 Further Readings

Introduction to Communication

8.0 Objectives

8.1 Introduction

8.2 Importance of Organizational Communication

8.3 Types of Communication Flows

8.4 Communication Objectives

8.5 The Communication Process

8.6 Media of Communication

8.6.1 Written Communication

8.6.2 Oral Communication

8.6.3 Visual and Audio Visual Communication

8.6.4 Silence

8.7 Communication Barriers

8.8 Ten Commandments of Effective Communication

8.9 Let Us Sum Up

8.10 Key Words

8.11 Terminal Questions

8.12 Further Readings

Nonverbal Communication

9.0 Objectives

9.1 Introduction

9.2 Meaning of Non-Verbal Communication

9.3 Types of Non-Verbal Communication

9.3.1 Body Languages (Kinesics)

9.3.2 Facial Expressions

9.3.3 Posture

9.3.4 Gesture

9.3.5 Eye Contact

9.3.6 Touch

9.3.7 Proxemics

9.3.8 Appearance and Artifacts

9.4 Effective Non-Verbal Communication

9.5 Let Us Sum Up

9.6 Key Words

9.7 Terminal Questions

9.8 Further Readings

Listening Skills

10.0 Objectives

10.1 Introduction

10.2 What is Listening?

10.3 The Process of Listening and Good Listening Habits

10.4 Benefits of Listening

20.5 Poor Listening Habits

10.6 Active Listening I

10.7 Types of Listening

10.8 Barriers to Effective Listening

10.9 Let Us Sum Up

10.10 Key Words

10.1 1 Terminal Questions

10.12 Further Readings

10.13 Exercise

Cross-Cultural Communication

11.0 Objectives

11.1 Introduction

11.2 What is Culture?

11.3 Inter-Cultural Sensitivity

11.3.1 Cultural Differences

11.3.2 Contextual Differences

11.3.3 Legal and Ethical Differences

11.3.4 Social Differences

11.3.5 Non-Verbal Differences

11.4 Ethnocentrism

11.5 Improving Cross Culture Communication

11.6 Tips for Effective Cross Culture

11.7 Let Us Know Up

11.8 Key Words

11.9 Terminal Questions

11.10 Further Readings

Interactive Skills

12.1 Introduction

12.2 Service Encounter

12.2.1 Determinants of Employee Behaviour at Service Encounter

12.2.2. Determination of Customer Behaviour at Service Encounter

12.3 Moments of Truth

12.4 Exchange Theory of Communication

12.5 Transactional Analysis

12.6 Motivation

12.7 Perception

12.8 Emotion

12.8.1 Fear

12.8.2 Anger

12.9 Let Us Sum Up

12.10 Key Words

12.1 1 Terminal Questions

12.12 Further Readings

Technology-Enabled Business Communication

13.0 Objectives

13.1 Introduction

13.2 Technology-Based Communication Tools

13.2.1 Telephone and Voice Mail

13.2.2 Mobile Cellular Phones

13.2.3 Faxes

13.2.4 Computers

13.2.5 Internet

13.3 Audio and Video Conferencing

13.4 Web Conferencing

13.5 E-mail

13.5.1 How Can You Give E-mail Message Effectively

13.5.2 Precautions in Using E-mail

13.6 Positive and Negative Impact of Technology Enables Communication

13.6.1 Positive Impacts of Technology-Enabled Communication

13.6.2 Negative Impacts of Technology-Enabled Communication

13.7 Criteria for Selection of Communication Technology

13.8 Let Us Sum Up

13.9 Key Words

13.10 Terminal Questions

13.11 Further Readings

Reference Books

Download Retail Management Perspective and Communication Notes PDFDownload links
Management Perspectives in RetailingDownload
Retail Planning ProcessDownload
Retail Organization StructureDownload
Decision Making ProcessDownload
Leadership and TeamworkDownload
Monitoring and Controlling Retail OperationsDownload
Basics of AccountingDownload
Introduction to CommunicationDownload
Non-Verbal CommunicationDownload
Listening SkillsDownload
Cross-Cultural CommunicationDownload
Interactive SkillsDownload
Technology-Enabled Business CommunicationDownload
Retail Management Perspective and CommunicationDownload Links
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Related Books

  • Leisure and Tourism: International Perspectives on Cultural Practice by Scoot Fleming
  • Retail Management: An Indian Perspective by R. Gopal
  • Retail Management: An Indian Perspective by Das Gopal
  • Retail Marketing and Branding by Jesko Perrey
  • IGNOU Retail Management Perspectives and Communication by Chakradhar Publication
  • Winning at Unorganized Retail: An Indian Perspective and Experiences by Deepak Jain
  • Cases in Retailing: Operational Perspectives by Cathy Hart
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