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| Book Title | Retail Management Perspectives and Communication |
| Year | Year 1 |
| Course | MBA+ BBA in Retailing |
| Edition | 2020 |
| Similar Books | IGNOU Retail Management Perspectives and Communication by Chakradhar Publication Winning at Unorganized Retail: An Indian Perspective and Experiences by Deepak Jain Cases in Retailing: Operational Perspectives by Cathy Hart Leisure and Tourism: International Perspectives on Cultural Practice by Scoot Fleming |
| Language | English |
| Important Topics | Management Perspective in Retailing Retail Planning Process Retail Organization Structure Decision Making Process Leadership and Teamwork Monitoring and Controlling Retail Operations Basics of Accounting Introduction to Communication Nonverbal Communication Listening Skills Cross-Cultural Communication Interactive Skills Technology-Enabled Business Communication |
| Available in | PDF, eBook Format |
Important Topics
- Nonverbal Communication
- Listening Skills
- Cross-Cultural Communication
- Interactive Skills
- Technology-Enabled Business Communication
- Decision Making Process
- Leadership and Teamwork
- Monitoring and Controlling Retail Operations
- Basics of Accounting
- Introduction to Communication
- Management Perspective in Retailing
- Retail Planning Process
- Retail Organization Structure
Unit Titles
Management Perspective in Retailing
1.0 Objectives
1.1 Introduction
1.2 Concepts of Management
1.2.1 Definition of Management
1.2.2 Management and Administration
1.2.3 Management – Science Vs Art
1.2.4 Nature and Scope of Management
1.3 Approaches to Management Though
1.3.1 Scientific Management
1.3.2 Henry Fayol’s Principles of Modern Management
1.4 Functions of Management
1.4.1 Planning
1.4.2 Organizing
1.4.3 Staffing
1.4.4 Directing
1.4.5 Controlling
1.5 Managerial Skills
1.6 Ethical Responsibilities of a Retailer
1.4.1 Planning
1.4.2 Organizing
1.4.3 Staffing
1.4.4 Directing
14.5 Controlling
1.5 Managerial Skills
1.6 Ethical Responsibilities of a Retailer
1.6.1 Responsibility Towards Stakeholders
1.6.2 Responsibility Towards Customers
1.6.3 Responsibility Towards Society
1.7 Let Us Sum Up
1.8 Key Words
1.9 Terminal Questions
Retail Planning Process
2.0 Objectives
2.1 Introduction
2.2 Retail Planning Process
2.3 Features of Planning
2.4 Steps in Planning
2.5 Types of Plans
2.6 Barriers to Effective Planning
2.7 Qualities of Good Plan
2.8 Benefits of Retail Planning Process
2.9 Let Us Sum Up
2.10 Key Words
2.11 Terminal Questions
2.12 Further Readings
Retail Organization Structure
3.1 Introduction
3.2 Organizing Structures
3.2.1 Line Structure
3.2.2 Line & Staff Structure
3.2.3 Matrix Structure
3.3 Centralization, Decentralization, and Departmentalization of Organization Structure
3.3.1 Centralized Structure
3.3.2 Decentralized Structure
3.3.3 Departmentlized Structure
3.4 Designing the Organization Structure of a Retail Firm
3.4.1 Issues in Designing of Retail Organization Structure
3.4.2 Retail Organization Function
3.4.3 Ideal Retail Organization Structure
3.5 How to Build a Learning Organization for Retail Business
3.6 Let Us Sum Up
3.7 Keywords
3.8 Terminal Questions
3.9 Further Readings
Decision Making Process
4.0 Objectives
4.1 Introduction
4.2 Rationality in Decision Making
4.3 Basis of Decision Making
4.4 Phases in Decision Making Process
4.5 Retail Management Decisions
4.5.1 Understanding the World of Retailing
4.5.2 Formulating Research Strategy
4.5.3 Implementing Retail Strategy
4.6 Individual Versus Group Decision Making
4.7 Overcoming Barriers to Effective Decision Making
4.8 Let Us Sum Up
4.9 Key Words
4.10 Terminal Questions
4.11 Further Readings
Leadership and Teamwork
5.0 Objectives
5.1 Introduction
5.2 Power and Leadership
5.3 Leader Traits
5.4 Leadership Styles
5.5 Teamwork and Types of Team
5.6 Issues of Team Building and Management
5.6.1 Tips for Team Building
5.6.2 Major Issues Facing Teams
5.7 Let Us Sum Up
5.8 Key Words
5.9 Terminal Questions
5.10 Further Readings
Monitoring and Controlling Retail Operations
6.0 Objectives
6.1 Introduction
6.2 Definition of Control
6.3 Characteristics of Control
6.4 Stages in Control Process
6.5 The Control Cycle
6.6 Requisites of Effective Control
6.7 Managerial Control Systems
6.7.1 Bureaucratic Control
6.7.2 Budgetary Control
6.7.3 Financial Control
6.7.4 Management Audits
6.7.5 Measuring Profitability in Retail Operations
6.7.6 Monitoring Performance in Retail Operations
6.8 Let Us Sum Up
6.9 Key Words
6.10 Terminal Questions
6.11 Further Readings
Basics of Accounting
7.0 Objectives
7.1 Introduction
7.2 Book Keeping
7.3 Accounting
7.3.1 Accounting Concepts and Conventions
7.3.2 Double Entry System of Accounting
7.4.3 Rules of Double Entry System
7.4 Accounting Process
7.4.1 Journal
7.4,2 Ledger
7.4.3 Subsidiary Books
7.4.4 Trial Balance
7.4.5 Trading Accounting
7.4.6 Profit and Loss Account
7.5 Tally
7.6 Let Us Sum Up
7.7 Key Words
7.8 Terminal Questions
7.9 Further Readings
Introduction to Communication
8.0 Objectives
8.1 Introduction
8.2 Importance of Organizational Communication
8.3 Types of Communication Flows
8.4 Communication Objectives
8.5 The Communication Process
8.6 Media of Communication
8.6.1 Written Communication
8.6.2 Oral Communication
8.6.3 Visual and Audio Visual Communication
8.6.4 Silence
8.7 Communication Barriers
8.8 Ten Commandments of Effective Communication
8.9 Let Us Sum Up
8.10 Key Words
8.11 Terminal Questions
8.12 Further Readings
Nonverbal Communication
9.0 Objectives
9.1 Introduction
9.2 Meaning of Non-Verbal Communication
9.3 Types of Non-Verbal Communication
9.3.1 Body Languages (Kinesics)
9.3.2 Facial Expressions
9.3.3 Posture
9.3.4 Gesture
9.3.5 Eye Contact
9.3.6 Touch
9.3.7 Proxemics
9.3.8 Appearance and Artifacts
9.4 Effective Non-Verbal Communication
9.5 Let Us Sum Up
9.6 Key Words
9.7 Terminal Questions
9.8 Further Readings
Listening Skills
10.0 Objectives
10.1 Introduction
10.2 What is Listening?
10.3 The Process of Listening and Good Listening Habits
10.4 Benefits of Listening
20.5 Poor Listening Habits
10.6 Active Listening I
10.7 Types of Listening
10.8 Barriers to Effective Listening
10.9 Let Us Sum Up
10.10 Key Words
10.1 1 Terminal Questions
10.12 Further Readings
10.13 Exercise
Cross-Cultural Communication
11.0 Objectives
11.1 Introduction
11.2 What is Culture?
11.3 Inter-Cultural Sensitivity
11.3.1 Cultural Differences
11.3.2 Contextual Differences
11.3.3 Legal and Ethical Differences
11.3.4 Social Differences
11.3.5 Non-Verbal Differences
11.4 Ethnocentrism
11.5 Improving Cross Culture Communication
11.6 Tips for Effective Cross Culture
11.7 Let Us Know Up
11.8 Key Words
11.9 Terminal Questions
11.10 Further Readings
Interactive Skills
12.1 Introduction
12.2 Service Encounter
12.2.1 Determinants of Employee Behaviour at Service Encounter
12.2.2. Determination of Customer Behaviour at Service Encounter
12.3 Moments of Truth
12.4 Exchange Theory of Communication
12.5 Transactional Analysis
12.6 Motivation
12.7 Perception
12.8 Emotion
12.8.1 Fear
12.8.2 Anger
12.9 Let Us Sum Up
12.10 Key Words
12.1 1 Terminal Questions
12.12 Further Readings
Technology-Enabled Business Communication
13.0 Objectives
13.1 Introduction
13.2 Technology-Based Communication Tools
13.2.1 Telephone and Voice Mail
13.2.2 Mobile Cellular Phones
13.2.3 Faxes
13.2.4 Computers
13.2.5 Internet
13.3 Audio and Video Conferencing
13.4 Web Conferencing
13.5 E-mail
13.5.1 How Can You Give E-mail Message Effectively
13.5.2 Precautions in Using E-mail
13.6 Positive and Negative Impact of Technology Enables Communication
13.6.1 Positive Impacts of Technology-Enabled Communication
13.6.2 Negative Impacts of Technology-Enabled Communication
13.7 Criteria for Selection of Communication Technology
13.8 Let Us Sum Up
13.9 Key Words
13.10 Terminal Questions
13.11 Further Readings
Reference Books
| Download Retail Management Perspective and Communication Notes PDF | Download links |
| Management Perspectives in Retailing | Download |
| Retail Planning Process | Download |
| Retail Organization Structure | Download |
| Decision Making Process | Download |
| Leadership and Teamwork | Download |
| Monitoring and Controlling Retail Operations | Download |
| Basics of Accounting | Download |
| Introduction to Communication | Download |
| Non-Verbal Communication | Download |
| Listening Skills | Download |
| Cross-Cultural Communication | Download |
| Interactive Skills | Download |
| Technology-Enabled Business Communication | Download |
| Retail Management Perspective and Communication | Download Links |
| Download | |
| Download | |
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| Download | |
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Related Books
- Leisure and Tourism: International Perspectives on Cultural Practice by Scoot Fleming
- Retail Management: An Indian Perspective by R. Gopal
- Retail Management: An Indian Perspective by Das Gopal
- Retail Marketing and Branding by Jesko Perrey
- IGNOU Retail Management Perspectives and Communication by Chakradhar Publication
- Winning at Unorganized Retail: An Indian Perspective and Experiences by Deepak Jain
- Cases in Retailing: Operational Perspectives by Cathy Hart