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Contents:
Five Important Types of Marketing Functions
- Storage
- Assembling and Buying
- Risk-Taking
- Market Information
- Selling
- Transportation
- Standardization and Grading
- Market Information
Concepts to learn in Marketing
- Production Concept
- Marketing Concept
- Societal Marketing Concept
- Selling Concept
- Product Concept
| Book Title | Management Marketing |
| Year | 2nd Year |
| Important Topics | Nature and Scope of Marketing Understanding Consumers and Selecting Target Markets Product Decisions Pricing Decisions Distribution Decisions Promotions Decisions and Emerging Issues |
| Course | M. Com |
| Similar Books | Marketing Management by Dr. Amit Kumar Marketing Management by Kevin Lane Keller Philip Kotler Marketing 4.0 : Moving form Traditional to Digital by Philip Kotler Marketing Management by V. S. Ramaswamy An Introduction to Marketing Management by T. N. CHHABRA |
| Edition | 2020 |
| Language | English |
| Available in | PDF, eBook Format |
Important Topics
- Pricing Decisions
- Distribution Decisions
- Promotions Decisions and Emerging Issues
- Nature and Scope of Marketing
- Understanding Consumers and Selecting Target Markets
- Product Decisions
Unit Titles
Nature and Scope of Marketing
- Introduction to Marketing
- Marketing Environment
- Marketing Information and Research
Understanding Consumers and Selecting Target Markets
- Buyer Behaviour
- Markets and Market Segmentation
- Market Targeting and Positioning
Product Decisions
- Product Concepts and Classification
- Product Development and Product Life Cycle
- Branding, Servicing, and Packaging
Pricing Decisions
- Objectives and Methods of Pricing
- Price adjustment Strategies
- Regulation of Prices
Distribution Decisions
- Distribution Channels
- Marketing Intermediaries
- Marketing Logistics
Promotions Decisions and Emerging Issues
- Marketing Communication
- Personal Selling and Sales Promotion
- Advertising and Publicity
- Emerging Issues in Marketing
Download M.Com Management Marketing
| Download Management Marketing Book PDF | Download links |
| Nature and Scope of Marketing | Download |
| Understanding Consumers and Selecting Target Marketing | Download |
| Product Decisions | Download |
| Pricing Decisions | Download |
| Distribution Decisions | Download |
| Promotion Decisions and Emerging Issues | Download |
Management Marketing Download