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M.Com Management Marketing Reference Books Study Materials 2021: Download M.Com Management Marketing Reference Books Study Materials

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Five Important Types of Marketing Functions

  • Storage
  • Assembling and Buying
  • Risk-Taking
  • Market Information
  • Selling
  • Transportation
  • Standardization and Grading
  • Market Information

Concepts to learn in Marketing

  • Production Concept
  • Marketing Concept
  • Societal Marketing Concept
  • Selling Concept
  • Product Concept
Book TitleManagement Marketing
Year2nd Year
Important TopicsNature and Scope of Marketing Understanding Consumers and Selecting Target Markets Product Decisions Pricing Decisions Distribution Decisions Promotions Decisions and Emerging Issues
CourseM. Com
Similar BooksMarketing Management by Dr. Amit Kumar Marketing Management by Kevin Lane Keller Philip Kotler Marketing 4.0 : Moving form Traditional to Digital by Philip Kotler Marketing Management by V. S. Ramaswamy An Introduction to Marketing Management by T. N. CHHABRA
Edition2020
LanguageEnglish
Available inPDF, eBook Format

Important Topics

  • Pricing Decisions
  • Distribution Decisions
  • Promotions Decisions and Emerging Issues
  • Nature and Scope of Marketing
  • Understanding Consumers and Selecting Target Markets
  • Product Decisions

Unit Titles

Nature and Scope of Marketing

  • Introduction to Marketing
  • Marketing Environment
  • Marketing Information and Research

Understanding Consumers and Selecting Target Markets

  • Buyer Behaviour
  • Markets and Market Segmentation
  • Market Targeting and Positioning

Product Decisions

  • Product Concepts and Classification
  • Product Development and Product Life Cycle
  • Branding, Servicing, and Packaging

Pricing Decisions

  • Objectives and Methods of Pricing
  • Price adjustment Strategies
  • Regulation of Prices

Distribution Decisions

  • Distribution Channels
  • Marketing Intermediaries
  • Marketing Logistics

Promotions Decisions and Emerging Issues

  • Marketing Communication
  • Personal Selling and Sales Promotion
  • Advertising and Publicity
  • Emerging Issues in Marketing

Download M.Com Management Marketing

Download Management Marketing Book PDFDownload links
Nature and Scope of MarketingDownload
Understanding Consumers and Selecting Target MarketingDownload
Product DecisionsDownload
Pricing DecisionsDownload
Distribution DecisionsDownload
Promotion Decisions and Emerging IssuesDownload

Management Marketing Download

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