Marketing Research: You can download the Study materials and notes for Marketing Research in PDF files from the official website.

Marketing Research Books

We have updated the books and study materials for the second semester MBA examination. The subject is Marketing Research. The goal of market research is to gather data on customers and potential customers. The collected data aid business in decision making. This, therefore, reduces the risks involved in making these decisions. Marketing research is a crucial management tool for helping companies to discover whether or not their customer base desires the product or service that they are providing.

Marketing Research Books 2018

Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions. So to prepare you to be a good or perfect Marketing Researcher, we are providing you all the necessary reference books and Study materials, so that you can prepare well for the examination. A Marketing Researcher must have a bright idea about the market, about the trend, and how to modulate their product in their selling ways. Here we are providing the syllabus, books and download links which will be helpful for you.

MBA Marketing research syllabus – 2nd Sem

Unit – I

The Marketing Research System – Definition of MR – Basic and
Applied Research – The Marketing Research Process – Types of Research – Steps in Marketing Research Process – Research Design – Data Sources – Marketing Information System – International Market Research.

Unit – II

Sampling Process in Marketing Research– Sampling Design and
Procedure – Sampling Methods – Nonprobabilistic sampling Techniques – Probabilistic sampling Techniques – Sample Size determination – Sampling Errors.

Measurement & Scaling in Marketing Research: Measurement
concept – Sources of variation in Measurement, Validity & reliability of Measurement – Attitude measurement – Scaling Procedure

Unit – IV

Data Instruments – Data Collection- Online data collection –
Collection of Secondary Data – Collection of Primary Data Methods – Field Operations – Errors and Difficulties in Data Processing, Coding, and Editing. Data Analysis – -Hypothesis Testing – Report Writing – Presentation of Data.

Unit – V

Application of Marketing Research: Product Research – Motivation research – Advertising Research – Sales Control Research – Rural Marketing research – Export Marketing research.

MBA Marketing Research pdf free download

Marketing research Model Question Paper                   Download

Suggested Books for MBA Marketing Research

• Marketing Research by Ramanuj Majumdar
• Marketing Research by Mishra
• Naresh K. Malhotra, MARKETING RESEARCH: AN APPLIED
• ORIENTATION, Pearson Education, Asia.
• Paul E. Green & Donald S. Tull, RESEARCH FOR MARKETING DECISIONS. PHI Learning Private Limited, New Delhi, 2009
•  Marketing Research by MV Kulkarni
• Donald R. Cooper & Schindler, MARKETING RESEARCH CONCEPT & CASES, Tata McGraw-Hill Publishing Company Limited, New Delhi, 2006
• S.C. Gupta, MARKETING RESEARCH, Excel Books India, 2007
•  Marketing Research by DM Sarawte
• Research for Marketing Decisions by Paul Green, Donald Tull
•  Marketing Research by Rajendra Nargundkar (Tata McGraw)
•  Business Research Methods by Donald R.Cooper
• Market research by G.C.Beri

We have provided Marketing Research Books & Notes in PDF for Second Semester. Any University student can download the given Marketing Research Notes and Study material, or you can buy Marketing Research Books online also. The textbooks are available in pdf files on the official website, or you can purchase it directly. Candidates can get the notes from the site and start preparing for the examination.

Candidates can keep in touch with our website for more information on Marketing Research Books.