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MBA 4th Semester Rural Marketing Study Materials BOOKPDF 2020| Download MBA 4th Semester Rural Marketing Study Materials

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 4th Sem Rural Marketing. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

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MBA Rural Marketing Lecture NotesDownload
Rural marketing book pdfDownload
MBA Rural Marketing Question PaperDownload
MBA Rural Marketing Question Papers with AnswersDownload

Recommended Books

  • Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
  • Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
  • SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
  •  S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
  • Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
  • CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
  • Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
  • Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
  • Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
  •  James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
  • RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.


Unit – I

Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.

Unit – II

Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.

Unit – III

Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.

Unit – IV

Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional

Unit – V

Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.

Important Questions

  •  How should farmers know the benefits of such promotions cover their costs?
  • Discuss different types of schemes being introduced by the Indian government for reforms.
  • How the rural initiatives introduced by the government of India benefit the corporate?
  • Rural distribution is not without problems. Highlight some of the problems in rural distribution.
  • What are the recent approaches to rural distribution?
  • Do you agree with the decision of the company to enter the rural market? Why or Why not?
  •  Evaluate the marketing plan of the company.
  • Can you suggest any further improvement in the marketing plan?
  • Trace the reason for the success of Ruf & Tuf in rural India.
  • Which other companies do you think can emulate the strategies of Arvind Mills?
  • Under what circumstances should farmers advertise their products?
  •  What are the purposes of such promotional advertisements?

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