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- R.Srinivasan, Strategic Management -The Indian Context,
4th Edition, Prentice Hall of India, 2012
- R.Srinivasan, Case Studies in Marketing – The Indian
Context,5th Edition, Prentice Hall of India, 2012
- Exploring Corporate Strategy by Johnson & Scholes, Publishing House: Prentice Hall
- The Strategy Process by Mint burg, Quinn, and Ghosal, Publishing House: Prentice Hall
- Strategic Management by Ireland, Hoskisson & Hitt, Indian Edition, Cengage Learning
- Concepts in Strategic Management & Business Policy by Thomas L. Wheelen & J. David Hunger, Pearson
Unit I: Strategic Planning
Strategic Context and Terminology; Definition of Strategy; Difference between policy, Strategy, and Tactic;
Difference between Long Range Planning and Strategic Planning; Characteristics of Strategic Decisions
Unit II: Different Approaches to Strategy
Introduction to Different Approaches to Strategy; Incremental and Emergent Strategies; Implicit and Explicit Strategies; Approaches to Strategic Management; Strategic Implementation; Strategic Evaluation and Control; Planning Process: Feature, Importance, and Steps; Strategic Planning Process; Strategic Planning in the Next Millennium
Unit III: Strategy Formulation: Environmental Auditing
Environmental Analysis; Environmental complexity; Pestle Analysis; Porter’s 5 Force Analysis
Unit IV: Strategy Formulation: Strategic Direction
Introduction to Understanding Business; Competitor Analysis; Boston Matrix; International Dimensions of Strategy: Growth, Stability, Profitability, Efficiency, Market Leadership, Survival, Merger, and Acquisition; Core Competence
Unit V: Strategy Formulation: The Internal Audit
Bench Marking; the Use of McKinsey’s 7S Framework; SWOT (Strength, Weakness, Opportunities, and Threats) Analysis; Value Chain Analysis; Scope of Activities and Markets
Unit VI: Strategy Implementation
The framework of Strategic Implementation: Concept, Factors Causing Unsuccessful Implementation of Strategy.
Activation Strategy; Structural Implementation; Functional Implementation; Behavioral Implementation;
Resource Mobilization and Allocation: Finance, Human Resources, Materials, and Time
Unit VII: Strategic Evaluation and Control
Strategic Evaluation and Control: Concept, Role, and Barriers; Control Process; Techniques of Strategic Evaluation and Control
What is meant by resource allocation? Explain techniques generally employed for
Outline the various qualitative and quantitative criteria for strategy evaluation and
control? State the problems faced by strategists while fixing those criteria.
Briefly discuss the development of the theory of strategic management.
Discuss the role of leadership in strategy implementation.
Discuss the nature and importance of strategic management.
Explain the concept of competitive advantage, and how to sustain it?
What is turnaround management? Explain the elements of a successful turnaround
Mr. Palani, Chairman of a company just had a discussion with a group of local people. The group is known as ‘Council for Environmental Action’ demanded an immediate reduction of the pollutants thrown into the air by the plants of the company. Mr. Palani had explained the company’s policy of gradual reduction of pollutants and promised to study the matter further.
But the group has not satisfied and asked for another meeting in a week’s time. Mr. Palani reluctantly agreed. Suggest a suitable proposal to present to the group at the next meeting to convince it totally.