Tag: 2021

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 2^nd Semester Andhra University. Referring to the links we’ve provided below and the links which contains the study materials of MBA 2^nd Semester Andhra Universityin PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

Book Subject Details

Core Papers

• Marketing Management
• Financial Management
• Human Resource Management
• Research Methodology for Management

Electives (Choose any Three)

• Operations Management
• Corporate Legal Frame Work
• E-Business
• Corporate Governance & Ethics
• Digital Governance
• Project Management

Syllabus 2^nd Semester MBA Andhra University

Syllabus Details

CP:1 MARKETING MANAGEMENT

Unit – I: Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development–Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle Management – Brand Management – Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –Initiating Response to Price Changes – Delivering Value: Designing and Managing Value Networks – Channels of Distribution.

Unit – V: Communicating Value: Designing and Managing Marketing Communications –Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green
Marketing-Direct Marketing etc.

CP:2 FINANCIAL MANAGEMENT

Unit- I: Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth Maximization – Finance Functions – Financial Planning and Forecasting – Role of Financial Manager – Funds Flow Analysis – Cash Flow Analysis.- Ratio Analysis.                                                       Unit-II: Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital –Weighted Average Cost Capital – Capital Structure – Factors Affecting Capital Structure Theories of Capital Structure.

Unit – III: Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return, Time Value of Money- DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.

Unit-IV: Dividend Decision: Meaning and Significance – Theories of Dividend –Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits.

Unit – V: Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of Working Capital – Cash Management Models – Cash Budgeting –Accounts Receivables – Credit Policies – Inventory Management.

CP:3 HUMAN RESOURCE MANAGEMENT

Unit-I: Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of HRM; Challenges; Ethical Aspects of HRM.

Unit –II: HR Planning; Concepts; Factors Influencing; HR planning; HR Planning Process; Job Analysis, Recruitment, and Selection; Tests and Interview Techniques.

Unit –III: Training and Development – Need, Process, Methods and Techniques, Evaluation, Management Development; Evaluating Employee Performance; Career Development and
Counselling.
Unit – IV: Compensation – Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of Payment – Incentives and Rewards.

Unit –V: Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective Bargaining – Marketing Knowledge Workers.

CP:4 RESEARCH METHODOLOGY FOR MANAGEMENT

Unit – I: Meaning and Importance of Research – Research Process – Types of Research –Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.

Unit – II: Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling –Stratified Sampling –Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.

Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –Guttman Scale – Likert Scale – Schematic Differential Scale.

Unit – IV: Editing – Coding – Classification of Data – Tables and Graphics Presentation –Preparation and Presentation of Research Report.

Unit – V: Non-Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis– Concepts and Application of Discriminate Analysis and Factor Analysis.

ELECTIVE (Choose any Three)
ELECTIVE  PAPERS: 1 OPERATIONS MANAGEMENT

Unit – I: Introduction: Nature and Scope of Production and Operation ManagementHistorical Evolution – Types of Manufacturing Systems – Differences Between Manufacturing and Service Operations Role of Production and Operation Manager.

Unit-II: Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial
Safety.

Unit-III: Plant Location: Facility Location and Layout Planning –Types of Layouts –Material Handling Equipments – Material Handling Principles – Models Used in LayOut
Designs.

Unit- IV: Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts –Methods Study – Work Measurement – Engineering and Behavioral Approaches.

Unit –V: Material Management –Cost Associated with Inventory – Economic Order Quantity– ABC Analysis – Materials Requirement Planning – Just In – Time Production Total Quality Management – Acceptance Sampling – Control Charts – Quality Circle – Zero Defects Programmes – ISO 9000 – Application of Computer in Production and Operations.

ELECTIVE PAPERS: 2 CORPORATE LEGAL FRAMEWORK

UNIT- I: Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—Essentials elements of a valid contract— performance of a contract—Discharge of a contract—Void agreements Breach and remedies of a contract.

UNIT-II: The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale—Sale and Agreement to sell—Conditions and Warranties—Transfer of property Performance of a contract of sale—Unpaid seller.

UNIT-III: The Indian Partnership Act, 1932: Meaning and Essentials of partnership-Registration of partnership—Kinds of partners—Rights and Liabilities of Partners—Relations of parties to third parties—Dissolution.

UNIT-IV: The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods,Deficiency, Defect, Unfair Trade Practices—Rights of Consumers—Machinery For redressal of Grievances—Remedies available to injured consumers

UNIT-V: The Companies Act, 1956: Nature and Registration—Kinds of Companies—Memorandum of Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.

ELECTIVE PAPERS: 3 E–BUSINESSES

UNIT –I: Introduction – Traditional Business Vs E-Business – E-Business, E-Commerce, E- Marketing
and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in India

UNIT – II: Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security,
Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the Architecture

UNIT – III: E-Business Models based on Relationship of Transaction Parties and based on Relationship of Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment Placement, Real Estate, Stocks Trading, Publishing – Mobile Commerce through different Apps

UNIT –IV: E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – E-Security– Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non Technical Attacks

UNIT –V: E- Advertisement – E-Business Strategies and Implementation – E-Supply Chain Management –Legal Ethical Issues of E-Business

ELECTIVE PAPERS: 4 CORPORATE GOVERNANCE & ETHICS

Unit I: Corporate Governance – concept -meaning – scope – need – Corporate Governance mechanism – Corporate Governance and stakeholders – Investors protection – obligation to investors –obligation to employees –the obligation to customers – managerial obligation – obligation to government – Corporate governance and value maximization.

Unit II: Historical perspective of Corporate Governance – World Bank on Corporate Governance –OECD Principles – Mckinsey survey on corporate governance – Sarbanes-Oxley Act 2002 – Indian Committees and guidelines and corporate governance- Naresh Chandra committee – Narayana Murthy committee -J.J.Irani committee- Kumar Mangalam Birla committee – The Confederation of Indian industry’s Initiatives – SEBI initiatives – Corporate Governance practices in India.

Unit III: Corporate Governance and role of Board of directors – Role of Board – governance issues relating to the Board – the role of directors – independent directors – Clause 49 of Listing agreement – Directors” remuneration – Corporate Governance Reporting and Best practices.

Unit IV: Corporate Governance and the role of Audit committees – role, duties, and responsibilities of auditors –types of auditors –corporate governance and internal auditors – cost audit methodology quality audit –Naresh Chandra Committee report on Corporate audit and governance.

Unit V: Corporate Governance and business ethics – meaning – scope – the need for business ethics – roots of unethical behavior – unethical issues –corporate governance and ethics – the Indian context-Corporate Social Responsibility – meaning – scope – Corporate Governance and CSR –Social responsibility and Indian corporations. Corporate Governance and regulators role – SEBI– The future of Corporate Governance in India.

ELECTIVE PAPERS: 5 DIGITAL GOVERNANCE

Unit I: Introduction: Governance in Digital Age (Introduction of ICTs in administration, Technological Adaptation, Reorganisation of Administrative Structure & Institutions) – Meaning, scope, and importance of e-governance-Evolution of e-governance.
Unit II: Theories of e-governance-Models of e-governance-National e-governance plans.
Unit III: Application & Techniques of e-governance in rural development, urban administration, economic development.
Unit IV: E-governance in India-e-governance policy, e-governance projects in the states of Andhra Pradesh & Karnataka, e-governance in India-Electronic Citizen Services.
Unit V: Issues & Challenges-e-Readiness, digital divide (gender, geographical, economic, social and political); e-governance-critical factors (Technology, People, Process, Resource, Infrastructure, Nature of PPP Models.

ELECTIVE PAPERS: 6 PROJECT MANAGEMENT

Unit I: Basics of Project Management –Concept– Project environment – Types of Projects –Project life cycle – Project proposals – Monitoring project progress – Project appraisal and Project selection – Causes of delay in Project commissioning– Remedies to avoid overruns. : Identification of Investment opportunities – Sources of new project ideas, preliminary screening of projects – Feasibility studies and reports – Stages of Project feasibility study – Components for project feasibility studies.

Unit II: Market feasibility -Market survey – Categories of the Market survey – steps involved in conducting market survey – Demand forecasting techniques, sales projections.

Unit III: Technical feasibility: Production technology, materials and inputs, plant capacity, site selection, plant layout, site preparation, Managerial Feasibility Project organization, and responsibilities. : Legal Aspects of Project Management – Legalities – Basic legal provisions. Development of Programme Evaluation & Review Technique (PERT) – Benefits of PERT –Assumptions in PERT modeling Construction of PERT (Project duration and valuation, slack and critical activities, critical path interpretation) – Critical Path –Method (CPM)

Unit IV: Financial Analysis – Capital Expenditure – Criteria and Investment strategies – Capital Investment Appraisal Techniques (Non-DCF and DCF) – Risk analysis – Cost and financial feasibility – Cost of project and means of financing –– Estimation of cash flows – Estimation of Capital costs and operating costs; Revenue estimation – Income – Determinants – Forecasting income – Preparation of detailed financial projections Operational feasibility -Heads of cost, estimates of cost of production – Breakeven point – Economics of working.

Unit V: Project Management –project implementation and review – Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation – project review – performance evaluation –abandonment analysis – behavioral issues in project abandonment – administrative aspects of project abandonment.