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Book Subject Details
- Marketing Management
- Financial Management
- Human Resource Management
- Research Methodology for Management
Electives (Choose any Three)
- Operations Management
- Corporate Legal Frame Work
- Corporate Governance & Ethics
- Digital Governance
- Project Management
Syllabus 2nd Semester MBA Andhra University
|Semester – II|
|3.||Human Resource Management||20||80||100||4||4|
|4.||Research Methodology for Management||20||80||100||4||4|
|Electives(Choose any Three)|
|2.||Corporate Legal Frame Work||20||80||100||4||4|
|4.||Corporate Governance & Ethics||20||80||100||4||4|
CP:1 MARKETING MANAGEMENT
Unit – I: Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing.
Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.
Unit – III: Development of Marketing Offerings Strategy – New Product Development–Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle Management – Brand Management – Packaging.
Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –Initiating Response to Price Changes – Delivering Value: Designing and Managing Value Networks – Channels of Distribution.
Unit – V: Communicating Value: Designing and Managing Marketing Communications –Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green
Marketing-Direct Marketing etc.
CP:2 FINANCIAL MANAGEMENT
Unit- I: Nature , Scope and Objectives of Financial Management, Goals of FM-Profit Maximization Vs Wealth Maximization – Finance Functions – Financial Planning and Forecasting – Role of Financial Manager – Funds Flow Analysis – Cash Flow Analysis.- Ratio Analysis. Unit-II: Financing Decision: Financial Leverage – EPS-EBIT Analysis –Cost of Capital –Weighted Average Cost Capital – Capital Structure – Factors Affecting Capital Structure Theories of Capital Structure.
Unit – III: Investment Decision: Nature and Significance of Investment Decision- Estimation of Cash Flows – Capital Budgeting Process – Techniques of Investment Appraisal: Pay Back Period; Accounting Rate of Return, Time Value of Money- DCF Techniques –Net Present Value, Profitability Index and Internal Rate of Return.
Unit-IV: Dividend Decision: Meaning and Significance – Theories of Dividend –Determinants of Dividend – Dividend policy – Bonus Shares – Stock Splits.
Unit – V: Working Capital Decision: Meaning – Classification and Significance of Working Capital – Component of Working Capital – Cash Management Models – Cash Budgeting –Accounts Receivables – Credit Policies – Inventory Management.
CP:3 HUMAN RESOURCE MANAGEMENT
Unit-I: Introduction: Definition and Functions of HRM; Principles of HRM; Changing Environment of HRM; Challenges; Ethical Aspects of HRM.
Unit –II: HR Planning; Concepts; Factors Influencing; HR planning; HR Planning Process; Job Analysis, Recruitment, and Selection; Tests and Interview Techniques.
Unit –III: Training and Development – Need, Process, Methods and Techniques, Evaluation, Management Development; Evaluating Employee Performance; Career Development and
Unit – IV: Compensation – Concepts and Principles; Influencing Factors; Current Trends in Compensation – Methods of Payment – Incentives and Rewards.
Unit –V: Managing Industrial Relations – Trade Unions – Employee Participation Schemes – Collective Bargaining – Marketing Knowledge Workers.
CP:4 RESEARCH METHODOLOGY FOR MANAGEMENT
Unit – I: Meaning and Importance of Research – Research Process – Types of Research –Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.
Unit – II: Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling –Stratified Sampling –Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.
Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –Guttman Scale – Likert Scale – Schematic Differential Scale.
Unit – IV: Editing – Coding – Classification of Data – Tables and Graphics Presentation –Preparation and Presentation of Research Report.
Unit – V: Non-Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis– Concepts and Application of Discriminate Analysis and Factor Analysis.
ELECTIVE (Choose any Three)
ELECTIVE PAPERS: 1 OPERATIONS MANAGEMENT
Unit – I: Introduction: Nature and Scope of Production and Operation ManagementHistorical Evolution – Types of Manufacturing Systems – Differences Between Manufacturing and Service Operations Role of Production and Operation Manager.
Unit-II: Production Planning and Control: Stages in PPC – Gantt – PPC in Mass, Batch, and Job Order Manufacturing-Aggregate Planning – Maintenance Management – Industrial
Unit-III: Plant Location: Facility Location and Layout Planning –Types of Layouts –Material Handling Equipments – Material Handling Principles – Models Used in LayOut
Unit- IV: Productivity: Factors, Affecting Productivity – Job Design – Process Flow Charts –Methods Study – Work Measurement – Engineering and Behavioral Approaches.
Unit –V: Material Management –Cost Associated with Inventory – Economic Order Quantity– ABC Analysis – Materials Requirement Planning – Just In – Time Production Total Quality Management – Acceptance Sampling – Control Charts – Quality Circle – Zero Defects Programmes – ISO 9000 – Application of Computer in Production and Operations.
ELECTIVE PAPERS: 2 CORPORATE LEGAL FRAMEWORK
UNIT- I: Significance of Business Laws—Indian Contract Act, 1872: Meaning and classification of contracts—Essentials elements of a valid contract— performance of a contract—Discharge of a contract—Void agreements Breach and remedies of a contract.
UNIT-II: The Sale of Goods Act, 1930: Meaning and Essentials of contract of sale—Sale and Agreement to sell—Conditions and Warranties—Transfer of property Performance of a contract of sale—Unpaid seller.
UNIT-III: The Indian Partnership Act, 1932: Meaning and Essentials of partnership-Registration of partnership—Kinds of partners—Rights and Liabilities of Partners—Relations of parties to third parties—Dissolution.
UNIT-IV: The Consumer Protection Act, 1986: Meaning of Consumer, Service, Goods,Deficiency, Defect, Unfair Trade Practices—Rights of Consumers—Machinery For redressal of Grievances—Remedies available to injured consumers
UNIT-V: The Companies Act, 1956: Nature and Registration—Kinds of Companies—Memorandum of Association—Article of Association—Kinds of Shares—Powers and duties of Directors—winding up.
ELECTIVE PAPERS: 3 E–BUSINESSES
UNIT –I: Introduction – Traditional Business Vs E-Business – E-Business, E-Commerce, E- Marketing
and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in India
UNIT – II: Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security,
Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the Architecture
UNIT – III: E-Business Models based on Relationship of Transaction Parties and based on Relationship of Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment Placement, Real Estate, Stocks Trading, Publishing – Mobile Commerce through different Apps
UNIT –IV: E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – E-Security– Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non Technical Attacks
UNIT –V: E- Advertisement – E-Business Strategies and Implementation – E-Supply Chain Management –Legal Ethical Issues of E-Business
ELECTIVE PAPERS: 4 CORPORATE GOVERNANCE & ETHICS
Unit I: Corporate Governance – concept -meaning – scope – need – Corporate Governance mechanism – Corporate Governance and stakeholders – Investors protection – obligation to investors –obligation to employees –the obligation to customers – managerial obligation – obligation to government – Corporate governance and value maximization.
Unit II: Historical perspective of Corporate Governance – World Bank on Corporate Governance –OECD Principles – Mckinsey survey on corporate governance – Sarbanes-Oxley Act 2002 – Indian Committees and guidelines and corporate governance- Naresh Chandra committee – Narayana Murthy committee -J.J.Irani committee- Kumar Mangalam Birla committee – The Confederation of Indian industry’s Initiatives – SEBI initiatives – Corporate Governance practices in India.
Unit III: Corporate Governance and role of Board of directors – Role of Board – governance issues relating to the Board – the role of directors – independent directors – Clause 49 of Listing agreement – Directors” remuneration – Corporate Governance Reporting and Best practices.
Unit IV: Corporate Governance and the role of Audit committees – role, duties, and responsibilities of auditors –types of auditors –corporate governance and internal auditors – cost audit methodology quality audit –Naresh Chandra Committee report on Corporate audit and governance.
Unit V: Corporate Governance and business ethics – meaning – scope – the need for business ethics – roots of unethical behavior – unethical issues –corporate governance and ethics – the Indian context-Corporate Social Responsibility – meaning – scope – Corporate Governance and CSR –Social responsibility and Indian corporations. Corporate Governance and regulators role – SEBI– The future of Corporate Governance in India.
ELECTIVE PAPERS: 5 DIGITAL GOVERNANCE
Unit I: Introduction: Governance in Digital Age (Introduction of ICTs in administration, Technological Adaptation, Reorganisation of Administrative Structure & Institutions) – Meaning, scope, and importance of e-governance-Evolution of e-governance.
Unit II: Theories of e-governance-Models of e-governance-National e-governance plans.
Unit III: Application & Techniques of e-governance in rural development, urban administration, economic development.
Unit IV: E-governance in India-e-governance policy, e-governance projects in the states of Andhra Pradesh & Karnataka, e-governance in India-Electronic Citizen Services.
Unit V: Issues & Challenges-e-Readiness, digital divide (gender, geographical, economic, social and political); e-governance-critical factors (Technology, People, Process, Resource, Infrastructure, Nature of PPP Models.
ELECTIVE PAPERS: 6 PROJECT MANAGEMENT
Unit I: Basics of Project Management –Concept– Project environment – Types of Projects –Project life cycle – Project proposals – Monitoring project progress – Project appraisal and Project selection – Causes of delay in Project commissioning– Remedies to avoid overruns. : Identification of Investment opportunities – Sources of new project ideas, preliminary screening of projects – Feasibility studies and reports – Stages of Project feasibility study – Components for project feasibility studies.
Unit II: Market feasibility -Market survey – Categories of the Market survey – steps involved in conducting market survey – Demand forecasting techniques, sales projections.
Unit III: Technical feasibility: Production technology, materials and inputs, plant capacity, site selection, plant layout, site preparation, Managerial Feasibility Project organization, and responsibilities. : Legal Aspects of Project Management – Legalities – Basic legal provisions. Development of Programme Evaluation & Review Technique (PERT) – Benefits of PERT –Assumptions in PERT modeling Construction of PERT (Project duration and valuation, slack and critical activities, critical path interpretation) – Critical Path –Method (CPM)
Unit IV: Financial Analysis – Capital Expenditure – Criteria and Investment strategies – Capital Investment Appraisal Techniques (Non-DCF and DCF) – Risk analysis – Cost and financial feasibility – Cost of project and means of financing –– Estimation of cash flows – Estimation of Capital costs and operating costs; Revenue estimation – Income – Determinants – Forecasting income – Preparation of detailed financial projections Operational feasibility -Heads of cost, estimates of cost of production – Breakeven point – Economics of working.
Unit V: Project Management –project implementation and review – Forms of project organization – project planning – project control – human aspects of project management – prerequisites for successful project implementation – project review – performance evaluation –abandonment analysis – behavioral issues in project abandonment – administrative aspects of project abandonment.