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Here, we have provided the links containing the study materials, which will help you study and prepare for your Management of Machines and Materials 2020 edition examinations. Referring to the connections we’ve provided below and the links containing the study materials in PDF format, and the list of recommended books that we’ve provided below, you will be able to ace your examinations. We have also provided you with further details that will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything quickly and creates a better space for you to work on. These study materials give you the best resources to study from.

Details on Management of Machines and Materials

Book TitleManagement of Machines and Materials
CourseMBA
LanguageEnglish
Year1st Year
Available inPDF, eBook Format
Edition2020
Similar BooksFood Processing Operations: Managements, Machines, & Materials Management of Machines and Materials Advances in Design, Simulation, and Manufacturing IGNOU MBA Management of Machines and Materials
Important TopicsOperations Management Facilities Planning Work and Job Design Operations Planning and Control Value Engineering and Quality Assurance Materials Management

Important Topics

  • Operations Management
  • Facilities Planning
  • Work and Job Desing
  • Operations Planning and Control
  • Value Engineering and Quality Assurance
  • Materials Management

Syllabus

Operations Management

  • Operations Management: An Overview

Facilities Planning

  • Product Selection
  • Process Selection
  • Facilities Location
  • Facilities Layout and Materials Handling
  • Capacity Planning

Work and Job Design

  • Work Design
  • Job Design

Operations Planning and Control

  • Planning and Control for Mass Production
  • Planning and Control for Batch Production
  • Planning and Control for Job Shop Production
  • Planning and Control of Projects
  • Maintenance Management

Value Engineering and Quality Assurance

  • Value Engineering
  • Quality Assurance

Materials Management

  • Purchase System and Procedure
  • Inventory Management
  • Stores Management
  • Standardization, Codification, and Variety Reduction
  • Waste Management

Download Study Materials

Management of Machines and Materials NotesDownload Links
Operations ManagementDownload
Facilities PlanningDownload
Work and Job DesignDownload
Operations Planning and ControlDownload
Value Engineering and Quality AssuranceDownload
Materials ManagementDownload

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA  4th Sem Global Marketing Management. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

MBA 4th Sem Global Marketing Management

This program focuses on providing knowledge in management of marketing – internationally. This enables and makes possible for a student to appreciate the difficulties one faces in an international marketing situation. Global Marketing is “Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities, and opportunities in order to meet global objectives”.

Download Global Marketing Management Study Materials

Global marketing management pdf Ebook free downloadDownload
Global marketing management Text BookDownload
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Global marketing management question paper for mbaDownload
Global Marketing Management    lecture notesDownload

Recommended Books

  • Daniels, Raderbaugh & Sulliva, GLOBALIZATION, AND BUSINESS, Prentice-Hall India,
  • Kiefer Lee & Steve Carter, GLOBAL MARKETING MANAGEMENT, OU Press, 2009
  • Masaaki & Helsen, GLOBAL MARKETING MANAGEMENT, John Willey & sons Inc, 2004
  •  Micheal R.Czinkota and IIkka A.Ronkainen, GLOBAL MARKETING, CENGAGE Learning, 2007
  • Philip R.Cateora and John L.Graham, INTERNATIONAL MARKETING, Irwin McGraw-HilL
  • R. Srinivasan, INTERNATIONAL MARKETING, Prentice-Hall India Pvt. Ltd, New Delhi, 2008
  • Terpstra & Sarathy, INTERNATIONAL MARKETING, Thomson Press002

Syllabus

Unit – I

The international marketing environment – Political and legal systems – Multilateral and Geographical Groupings – Culture and Business Customs – Economic and Financial dimensions.

Unit – II

Understanding the global consumer market – Scope and challenges of international marketing – Assessing international market opportunities – Marketing Research.

Unit – III

International marketing management – Planning and organization – Market entry strategies – Export, joint ventures, and direct investments.

Unit – IV

Global product management – standardization vs. differentiation – Product planning and development – Marketing industrial products and services globally – Pricing for international markets.

Unit – V

Global logistics management – International distribution systems – Global advertising and promotional strategies – Sales management – Developing marketing strategies and programs for international markets.

Important Questions

  • What do future marketing environment trends you think represent opportunities or threats to the success of Gold’s Gym?
  • A medium-sized Indian beauty products firm is facing international competition for the first time as its government opens up its national market to foreign competitors and What are its competitive options?
  • What are the reasons for the highly positive response to the first batch of products?
  • Define services. What are the characteristics of services?
  • Examine the factors influencing the decisions for having a standardized vis-à-vis customized advertisement with suitable examples. Which one would you prefer and why?
  • What are the factors influencing globalization of services?
  •  Explain the criteria for selection of channel members in international markets
  • There is a recent trend that Indian firms are becoming multinationals. Indicate possible changes in strategic marketing behavior they should follow for smooth sailing in the global market.
  • What are the factors influencing the success of a global service firm?
  • What aspects of the marketing environment in Russia made it difficult to open Gold’s Gym?
  • Distinguish between indirect and direct marketing channels in the international market.
  •  What is the basic marketing strategy of Gold’s Gym?
  •  In what ways is a relationship perspective important to the success of Gold’s Gym?
  •  What are the challenges in the global market?
  • What was the reason for the very poor response for the second batch of the product?
  •  Why Mr. Pratap failed in this project?
  • Explain the process of marketing communication in an international context.

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA Security Market Operations. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

Security Market Operations

Security Market Operations are issues by organizations of Business, corporate units and governments. According to Dr. V A Avadhani, Securities markets are markets in financial assets or instruments and these are represented as I.O.Us (I owe you) in financial form.

Download Security Market Operations Study Materials

Security Market Operations  Notes Pdf Download
Security Market Operations Lecture Notes  Download
Security Market Operations PPT  Download
Security Market Operations Text Book  Download
Security Market Operations Question Paper  Download

Recommended Books

  • Dalton, John M, HOW THE STOCK MARKET WORKS, Prentice Hall, New Delhi.
  •  Machi Raju, H.R, MERCHANT BANKING; Wiley Eastern Ltd.; New Delhi.
  • Chanratre, KR, CAPITAL ISSUE, SEBI & LISTING; Bharat Publishing House, New
    Delhi.

Syllabus

Unit – I

Security Markets – Legal Environment: SEBI Act, 1992, Securities Contract Regulation Act 1956, Companies Act 1956 (various provisions relating to securities), RBI rules and guidelines for Fll’s.

Unit – II

Security Markets – Primary market – its role and functions – Methods of selling securities in primary market – New financial instruments – New Issues – SEBI guidelines for public issues – pricing of issue, promoters’ contribution – appointment and role of merchant bankers, underwriters, brokers, registrars and managers, bankers etc – Underwriting of issues – Allotment of shares – Procedures for new issues – e-trading.

Unit – III

Secondary Market – Role, importance, an organization of stock exchanges – Listing of securities in stock exchanges – Trading mechanism – screen based system – Insider trading; Take-over’s – Internet-based trading.

Unit – IV

Depository: Role and need – The Depositories Act, 1996, SEBI (Depositories and Participants Regulation) 1996 – SEBI (Custodian of Securities) Regulation 1996 – National Securities Depository Ltd. (NSDL) – Depository participant.

Unit – V

Capital Market Instruments – Equity, Secured Premium Notes, Equity Shares with detachable warrants, Sweat Equity, Non-Voting Shares, Tracking stocks, Preference Shares, Debentures, Disaster Bonds, Option Bonds, Easy Exit Bonds, Split Coupon Debentures, Floating Rate Bonds and Notes, Clip and Strip Bonds, Dual Convertible Bonds, Debt Instruments with Debt warrants, Indexed Rate Notes, Stepped Coupon Bonds, Dual Option Warrants, Extendable Notes, Commodity Bonds, Mortgage Backed Securities, Carrot and Stick Bond, Capital Indexed Bonds, Debt for Equity Swap, Zero Coupon Convertible Notes, Global Depository Receipts,  Foreign Currency Convertible Bonds – New instruments of Capital Market – Pure, Hybrid and Derivatives; Money Market Instruments – Treasury bills, Commercial Bills, Commercial Paper, Participatory Notes.

Important Questions

  • If the HSBC were to do business with the People’s Republic of China and have substantial holdings of the Chinese Yuan (renminbi) on hand, what risk might this pose for the bank?
  • Explain the procedure of Registration of transfer of securities with depository under the Depositories Act 1996
  • Explain briefly the Powers of Board to give Directions in certain cases under Depositories Act 1996
  • How could the HSBC manage its currency exchange rate risk?
  • As the British retail banks are merged to achieve cost savings and economies, do this increase or decrease the barriers to entry for foreign banks wishing to do business in the EU?
  • What is the depository? Explain the role and need for depository?
  •  Explain briefly the rights & obligations of depositories as per the Depositories Act 1996
  • Briefly, explain the procedure of inspection and audit under SEBI (Custodian of Securities and Regulation) Act1996
  • Explain the procedure for application of grant of certificate of registration under SEBI (Depositories Participation and Regulation) Act 1996
  • Explain the procedure of inspection under SEBI (Depositories Participation and Regulation) Act1996
  • Briefly, explain the procedure for action in case of default under SEBI (Custodian of Securities and Regulation) Act1996
  • Explain general obligations and responsibilities of custodian under SEBI (Custodian of Securities and Regulation) Act1996
  •  Explain the procedure of Registration of custodian of services inspection under SEBI (Custodian of Securities and Regulation) Act1996

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA Global Human Resources. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

Download MBA Global HR Practices

global hr practices Lecture NotesDownload
global hr practices pdfDownload
global human resource management pptDownload
global hr practices Question PaperDownload

Recommended Books

  • Cardy, Robert L. “Future-Oriented and Organizational-Level Approaches to Job Analysis.” In K.P. Carson (Chair) Future Directions in Job Analysis. Symposium presented at the Annual Conference of the Society FOR INDUSTRIAL AND ORGANIZATIONAL PSYChology, San Francisco.
  • Gourlay, S. Knowledge MANAGEMENT AND HRM, CRONERS EMPLOYEE RELATIONS (REVIEW), MArch, Issue 8, pp. 21–27.
  •  Katz, Daniel, and Robert L. Kahn. The SOCIAL PSYCHOLOGY OF ORGANIZATIONS. New York: John Wiley.
  • MILLER, Janice, S., and Cardy, Robert, TECHNOLOGY AND MANAGING PEOPLE: KEEPING THE “HUMAN” IN HUMAN RESOURCES, Journal of Labour research,
  • Probst, S Raub, and Kai RoMHARDT, ADAPTED FROM MANAGIng KNOWLEDGE BUILDING BLOCKS FOR SUCcess, John Wiley,
  • Punnett Betty Jane, INTERNATIONAL PERSPECTIVES ON ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT, M.E. Sharpe,
  • Monir Tayeb, INTERNATIONAL HRM, Oxford University Press,
  •  Dowling & Welch, INTERNATIONAL HRM: MANAGING PEOPLE IN MULTINATIONAL CONTEXT, Cengage Learning, NewDelhi,
  • Bray, P, Do you know what you want?, Sunday Times, KNOWLEDGE MANAGEMENT SUPPLEMENT, 25 April, p.15.

Syllabus

Unit – I

Introduction – Growth of International Business and Globalization – Operational Objectives and Means of Globalization in HR Perspective – Use of Balanced Score Card – Choosing an International Competitive Strategy – Forms of Operations.

Unit – II

HR Challenges & Opportunities – National Differences Facing Operations – Domestic & MNC Perspectives – Linkages among Countries – Governance of Operations – Individual and Company Concerns – Multi cultural orientation to employees – Research and documentation Orientation in Global organizations – Ethical and Socially Responsible Behavior – Careers in International Business

Unit – III

HR Policies and Operations in a Global Setting – Distinctive Features of HR Functions -Planning, Organizing, Directing & Control – Operations – Manpower Planning to Separations in a Global Set-up – Staffing – Skill & Knowledge Development – Incentives & Compensation Package – Motivational Systems – Reporting Relationships – Performance Appraisal Systems – Employee Empowerment – Value systems – Shared Corporate Culture and Grievance Handling – Reactive & Proactive Mechanisms

Unit – IV

Change Management Model – Appreciating Change – Industry Analysis – Business Models – Mobilizing Support – Executing Change – Building Change Capability – Leadership and Change – Diversity as Enhancer of Learning and Effectiveness Within Groups and Organizations – HR to Develop Global Organisational Learning Systems.

Unit – V

Quality Performance in Knowledge-Based Organizations – Technology – Behavioral & Technical – Universal Quality Standards & HRM – Eastern Management Thought for Global Management -Commitment, Quality, and Stress-Free Work Life.

Important Questions

  • Explain the strategies followed in globalizing the business.
  • What do you mean by a Balanced Scorecard? Where it is used?
  • Explain the utility of Balanced Scorecard in strategic management.
  •  Describe the applications of Balanced Scorecard in International Business.
  • Explain the different perspectives based on which the balanced scorecard is developed.
  •  How is Scorecard used in evolving the strategic HR?
  • Explain the criteria to determine and develop the HR Scorecard.
  • Does the HR Scorecard provide the base for developing a strategic HR for International Business? Explain.
  •  Explain the values of strategic HR as viewed in the International HRM.
  • Give an account of the linkage established between people, strategy, and performance through the HR Scorecard.
  •  Describe the significance of HR Scorecard in strategic International HRM.
  • How Globalisation influences the International business environment?
  •  What are the problems faced by the International business?
  • What is a need for entering into International business?
  •  How does the International business differ from the domestic business?
  •  How do the Inter-country differences affect the growth of the International business?
  • Give an account of the various forces that contribute towards the globalization of the economy?
  • Globalisation is a milestone in the Internationalisation of the Business‘ – Comment on the statement.
  • Explain the growth in the international business scenario of the various economic nations.

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 4th Sem Rural Marketing. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

Download Study Materials

MBA Rural Marketing Lecture NotesDownload
Rural marketing book pdfDownload
MBA Rural Marketing Question PaperDownload
MBA Rural Marketing Question Papers with AnswersDownload

Recommended Books

  • Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
  • Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
  • SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
  •  S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
  • Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
  • CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
  • Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
  • Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
  • Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
  •  James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
  • RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.

Syllabus

Unit – I

Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.

Unit – II

Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.

Unit – III

Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.

Unit – IV

Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional
campaigns.

Unit – V

Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.

Important Questions

  •  How should farmers know the benefits of such promotions cover their costs?
  • Discuss different types of schemes being introduced by the Indian government for reforms.
  • How the rural initiatives introduced by the government of India benefit the corporate?
  • Rural distribution is not without problems. Highlight some of the problems in rural distribution.
  • What are the recent approaches to rural distribution?
  • Do you agree with the decision of the company to enter the rural market? Why or Why not?
  •  Evaluate the marketing plan of the company.
  • Can you suggest any further improvement in the marketing plan?
  • Trace the reason for the success of Ruf & Tuf in rural India.
  • Which other companies do you think can emulate the strategies of Arvind Mills?
  • Under what circumstances should farmers advertise their products?
  •  What are the purposes of such promotional advertisements?

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 4th Sem Service Marketing. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

MBA Service Marketing Details

The term Service Marketing is based on relationship and values between people. This is a process and a concept which helps in the process of marketing. This concept has come up due to the noticeable differences that keeps the marketing techniques of a product a service completely apart.

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Recommended Books

  • Zcithaml, Parasuraman & Berry, DELIVERING QUALITY SERVICE, The Free Press, Macmillan. 2008
  • A. R. Hubbert, “CUSTOMER CO-CREATION OF SERVICE OUTCOMES: EFFECTS OF LOCUS OF CAUSALITY ATTRIBUTIONS”, doctoral dissertation, Arizona State University, Tempe, Arizona, 1995.
  • Adrian Buckley, THE ESSENCE OF SERVICES MARKETING,  PRENTICEHALL OF INDIA PRIVATE LIMITED, New Delhi, 2003.
  •  B. H. Booms and M. J. Bitner, MARKETING STRATEGIES AND ORGANIZATIONAL STRUCTURES FOR SERVICE FIRMS, IN MARKETING OF SERVICES, ed. J. H. Donnelly and W. R. George (Chicago: American Marketing Association, 1981), pp.47-51.
  •  C. Gronroos, SERVICE MANAGEMENT, AND MARKETING, (Lexington, MA: Lexington Books, 1990).
  • Christopher Lovelock, and Jochen Wirtz, SERVICES MARKETING—PEOPLE, TECHNOLOGY, Strategy, fifth Edition. Pearson Education.
  • David L.Kurtz and Kenneth E.Clow, SERVICES MARKETING, John Wiley & Sons, New York, 1998.
  • Deccan Herald, Bangalore.
  • E. J. McCarthy and W. D. Perrault, BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH, (Burr Ridge, IL: Richard D. Irwin, 1993).
  • ECONOMIC TIMES, 25th July 2000.
  • Ravi Shanker, SERVICES MARKETING: THE INDIAN PERSPECTIVE, Excel Books, New Delhi, 2008
  •  Rajendra Nargundkar, SERVICES MARKETING: TEXT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  Christopher H. Lovelock, SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY, Pearson Education Asia.
  • R. Srinivasan, SERVICES MARKETING, Prentice Hall of India Private Limited, New Delhi.

Syllabus

Unit – I

Marketing of Services – Introduction – Growth of the Service Sector – The Concept of Service – Characteristics of Services  Classification of Services – Designing the Service Blueprinting, Using Technology – Developing Human Resources – Building Service Aspirations.

Unit – II

Marketing mix in services marketing – The seven Ps – Product Decisions – Pricing Strategies and Tactics – Promotion of Services and Placing or Distribution Methods for Services – Additional Dimensions in Services Marketing – People, Physical Evidence and Process – Internet as a service channel.

Unit – III

Strategic Marketing Management for Services – Matching Demand and Supply through Capacity Planning and Segmentation – Internal Marketing of a Service – External versus Internal Orientation of Service Strategy.

Unit – IV

Delivering Quality Services – Causes of Service-Quality Gaps – The Customer Expectations versus Perceived Service Gap – Factors and Techniques to Resolve this Gaps in Service – Quality Standards, Factors and Solutions – The Service Performance Gap Key Factors and Strategies for Closing the Gap – Developing Appropriate and Effective Communication about Service Quality.

Unit – V

Marketing of Services with special reference to Financial Services – Health Services – Hospitality Services including Travel, Hotels, and Tourism – Professional Services – Public Utility Services – Communication Services – Educational Services.

Important Questions

  •  Do you think that the classification of services helps in developing the marketing strategy better? How?
  • What are the elements of service quality for a delivery service like FECL?
  • Discuss the important characteristics of services with suitable examples. Also, discuss what challenges they pose before service marketers.
  • Discuss the reasons for the growth of the service sector.
  • Write a detailed note on the role of the service sector in the economy. Do you think ‘physical evidence’ really matters in the marketing of services? Explain.
  • Explain the ‘process’ as one of the important elements of the marketing mix with suitable examples.
  • Identify a bank of India where these strategies are vague.
  •  Suggest changes for better performance
  • What is FECL’s product? What are the tangible and intangible elements of this service product?
  •  In what way does technology influence FECL’s service quality?
  • What do you mean by services? How do services differ from products?

Here, we have provided the links which contains the study materials which will help you in studying and preparing for your examinations of the MBA 4th Sem Cross-Cultural Business Management. Referring to the links we’ve provided below and the links which contains the study materials in PDF Format along with the list of recommended books which we’ve provided below, you will be able to ace your examinations. We have also provided you the further details which will allow you to do well in your exams and learn more. These study materials help you understand the concepts and everything easily and creates a better space for you to work on. These study materials give you the best resources to study from.

MBA 4th Cross-Cultural Business Management

This course focuses on developing a diagnostic and a conceptual understanding of cultural and connected behavioral variables which are in the management of global organization. The corporate culture is a synthesis of management styles seen in an organization. Usually, it is recognized as “The way things are done” within an organization.

Cross Cultural Business Management Notes PDF

MBA cross-cultural management book pdfDownload
cross-cultural management textbook pdfDownload
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Cross-Cultural Business Management Question paperDownload

Recommended Books for Cross Cultural Business Management

  • Cashby Franklin, REVITALIZE YOUR CORPORATE CULTURE: PHI, Delhi
  • Deresky Helen, INTERNATIONAL MANAGEMENT: MANAGING ACROSS BORDERS AND CULTURES, PHI, Delhi
  • Esenn Drlarry, Rchildress John, THE SECRET OF A WINNING CULTURE: PHI, Delhi

Syllabus of MBA Cross Cultural Business Management

Unit – I

Introduction – Concept of Culture for a Business Context; Brief wrap up of organizational culture & its dimensions; Cultural Background of business stakeholders [managers, employees, shareholders, suppliers, customers, and others] – An Analytical framework

Unit – II

Culture and Global Management – Global Business Scenario and Role of CultureA Framework for Analysis; Elements & Processes of Communication across Cultures; Communication Strategy for/ of an Indian MNC and Foreign MNC & High-Performance Winning Teams and Cultures; Culture Implications for Team Building

Unit – III

Cross Culture – Negotiation & Decision Making – Process of Negotiation and Needed Skills & Knowledge Base – Overview with two illustrations from multicultural contexts [India – Europe/ India – US settings, for instance]; International and Global
Business Operations- Strategy Formulation & Implementation; Aligning Strategy, Structure & Culture in an organizational Context.

Unit – IV

Global Human Resources Management – Staffing and Training for Global Operations – Expatriate – Developing a Global Management Cadre. Motivating and Leading; Developing the values and behaviors necessary to build high-performance organization personnel [individuals and teams included] – Retention strategies.

Unit – V

Corporate Culture – The Nature of Organizational Cultures Diagnosing the As-Is Condition; Designing the Strategy for a Culture Change Building; Successful Implementation of Culture Change Phase; Measurement of ongoing Improvement.

Important Questions in MBA Cross Cultural Business Management

  • Why is the measurement of change important?
  • What is the role of top management and middle management in the change process?
  • How do you implement culture change in an organization?
  • What do you measure in a change process?
  •  What are the metrics chosen for measurement? Why?
  • What inputs are to be measured during a change process?
  • The measurement of change is important for course correction during a change process. Explain.
  • What are the common pitfalls of organizational change?
  • Enumerate the factors determining successful organizational change.
  •  Write a note on the organizational change management process.
  • The most difficult process in change is implementation. Explain.
  •  Implementation is crucial for the success of an organizational change process. Explain.
  • Study an organizational change process and list out the factors that have helped the process succeed.
  • What are the cultural differences preventing the training to take place as expected?
  • How does creativity enter into action?
  • How do you explain that the participants didn’t seem to notice Fanny’s change of role?
  • Can you think of a similar situation near you?

Here we have provided the download links which will take you to the place where the study materials such as lecture notes, notes, textbooks and other study materials in the PDF Format can be downloaded. The students who are going to attend their examinations can easily find their study materials and now get the lecture notes and other relevant details which are going to help you study for your examinations and other tests for better enhanced and advanced understanding. The links for downloading has been provided below. Use the links given to download the study materials and you can study for your examinations and other uses for better understanding of concepts using the provided study materials.

MBA 4th Semester Advertising and Sales Promotion Study Materials PDF

The concept of Advertising is a very important and powerful force which is used for communication. It is greatly communicative, way more than we can imagine and using it rightly will help a company to sell products, ideas, images and other things which would’ve otherwise been hard to sell and reach people. There are a lot of people who believe that the idea of advertising reflects the needs of certain times. Regardless of whether people like it or not, advertising is basically everywhere you look. They are seen everywhere; in newspapers, magazines, television, internet and everywhere like the radio. Marketing mix is a concept which is a combination of elements which are necessary to the planning, execution processes of the whole marketing operation. “Product, Price, Promotion and Place” are the four P’s that are concepts derived from the marketing mix and developed by Philip Kotler.

Download Advertising and Sales Promotion Study Materials

Advertising and sales promotion pptDownload
Advertising and sales promotion book pdfDownload
Advertising and sales promotion book free downloadDownload
Advertising and sales promotion booksDownload
Advertising and sales promotion Question PaperDownload

Recommended Books and Authors for Advertising and Sales Promotion

  • Kazmi & Batra, ADVERTISING & SALES PROMOTION, Excel Books, 2008
  • Kruti Shah & Alan D’souza, ADVERTISING & PROMOTION, Tata McGraw-Hill New Delhi, 2009
  • June Valladares, THE CRAFT OF COPYWRITING, Sage Publications.
  • J V Vilanilam& A K Varghese, ADVERTISING BASICS! A RESOURCE GUIDE FOR BEGINNERS: RESPONSE BOOKS, Sage Publications.
  •  Subroto Sengupta, BRAND POSITIONING; Tata McGraw Hill. New Delhi.
  • Wells, Burnett &Moriarty, ADVERTISING PRINCIPLES, AND PRACTICES, Prentice Hall
  • Wright, Winter & Zeigler, ADVERTISING, Tata McGraw Hill. New Delhi
  • Frank. Jefkins (Revised by Daniel Yadin), ADVERTISING, Fourth Edition, Peaerson Education Limited, India,2007
  • Georg E Belch, Michael A Belch &KeyoorPurani, ADVERTISING AND PROMOTION- An Integrated Marketing Communications Perspective, Seventh Edition, Tata McGraw Hill Education Pvt. Ltd, New Delhi, 2010
  • J. V. Vilanilam& A. K. Varghese – ADVERTISING BASICS – A RESOURCE GUIDE FOR BEGINNERS: Response Books, Sage Publications
  •  JaishriJethwani& Shruti Jain, ADVERTISING MANAGEMENT, Oxford University Press, India, New Delhi, 2006
  • Aaker, Batra & Myers, ADVERTISING MANAGEMENT; Prentice Hall, India. 2008
  • Kelley &Jugenheimer, ADVERTISING MEDIA PLANNING A BRAND MANAGEMENT APPROACH, Prentice Hall, India. 2008
  • Kirti Dutta, BRAND MANAGEMENT- Principles & Practice, Oxford University Press, India, New Delhi, 2012.
  • Kelley &Jugenheimer, ADVERTISING MEDIA PLANNING A BRAND MANAGEMENT APPROACH, Prentice Hall, India. 2008
  • J. T Russel & Ronald Lane, KLEPPER ADVERTISING PROCEDURE; Prentice Hall.

Advertising and Sales Promotion MBA 4th Semester Syllabus

Unit – I

Advertising – an introduction- Origin and Development – Definition and Classification – Planning Framework – Organising Framework – the Advertiser and the Advertising Agency interface  Strategic Advertising Decisions – Setting Advertising Objectives – The Budget Decision – Preparing the Product and Media Brief

Unit – II

Copy Decisions – Visualization of Ad Layout – Elements of Ad Copy and Creation Principles of verbal versus visual thinkers – Styles and Stages in advertising copy creationCopy (Pre-) Testing methods and measurements.

Unit – III

Media Decisions – Media Planning and Selection – Concepts of Reach, Frequency, Continuity, and Selectivity – Measures of Media Cost Efficiency – Media (Readership /Viewership) Research – The Internet as an Advertising Medium – Tracking Website visits, page views, hits, and click-stream analysis – permission marketing and privacy – ethical concerns.

Unit – IV

Measuring Advertising Effectiveness – Control of Advertising by practitioners, media and the market – Advertising in the International Market-place – Advertising and Principles of Integrated Marketing Communication and Image Building.

Unit – V

Sales Promotion – Rationale, Types – Consumer and Trade Promotions – Sales Promotion Strategies and Practices, Cross Promotions, Surrogate Selling, Bait and Switch advertising issues. Brand Equity – Concepts and Criteria, Building, Measuring and Managing Brand Equity, Linking Advertising and sales promotion to achieve ‘brand-standing’ – Leveraging Brand Values for business and non-business contexts.

Important Questions

  • Briefly explain the concept of sales promotion.
    224
  • What are the different methods of sales promotion?
  • What are the objectives of sales promotion?
  •  Explain in detail the stages involved in implementing a sales promotion strategy.
  • Write short notes on:
    i) Push strategy
    ii) Pull strategy
    iii) Sales promotion and product life cycle.
  • Does a sales promotion scheme induce buying? Substantiate your answer.
  • List out the various sales promotion tools available and briefly explain their features.
  •  Write a note on:
    (i). Surrogate selling
    (ii). Bait and switch advertising
  •  Define Brand equity. Explain the method of building, measuring and managing brand equity.
  • How advertising and sales promotion is linked to achieving brand standing?
  • Explain the role of brand value for business and non-business organizations.
  • Develop a sales promotion plan to encourage the continued consumption of a Healthy World in North India.
  • How would you make your sales promotion competition proof?
  •  How would you evaluate the result of this promotion?
  • What is brand equity?
  • Write down the concept and criteria of brand equity.
  • What are the methods of measuring brand equity?
  • Write a short note on:
    (a) Brand Loyalty
    (b) Brand association
    (c) Perceived quality
    (d) Brand awareness

Here below we have provided the downloading links which will redirect you to the downloading section where you can download the required books, notes, lecture notes and other study materials which you may need for MBA 4th Semester Rural Marketing subject. And this version is the 2020 version which is the latest updated version so you can prepare for your upcoming examinations using this download links. In MBA, the core courses are Accounting, Finance, Marketing, Human Resources, Operations and Statistics, etc.

MBA Rural Marketing Study Materials Notes

The marketing concept can be described as the process of defining, anticipating and knowing customer needs as well as organizing every resource of the company in order to satisfy every customer. To be honest, the satisfaction that a customer gets are going to be providing rationale with the motive of sustaining the firm’s existence. There are a lot of advantages and disadvantages in rural marketing similar to the knowledge of consumer behavior. This is why, it is vital for a firm to achieve their marketing goals.

Every behavior of a company’s consumers includes the acts, processes as well as social relationships that are exhibited by individuals, groups and organizations in the process of searching, obtaining, using, gaining experience with products and experiences. In this case, a good understanding as well as knowledge of motives that which are a part of underlying consumer behavior that plays a role in seeking better and effective ways with the motive of satisfying customers. This helps to choose appropriate sales as well as advertising strategies with the motive to plan marketing programs in a very efficient way.

MBA Rural Marketing Notes PDF Download

MBA Rural Marketing Lecture NotesDownload
Rural marketing book pdfDownload
MBA Rural Marketing Question PaperDownload
MBA Rural Marketing Question Papers with AnswersDownload

Recommended Books and Authors

  • Risley, George, Modern Industrial Marketing, Mc Grew Hill, New York, 1970,
  • Rural Marketing, R.V. Badi & N.V.Badi, Himalaya Publishing House, 2004
  • SaLES AND DISTRIBution Management, Text and Cases, Krishna K. Havaldar & VASANT M. CAVALE, THE MC GRAW-HILL COMPANIES, 2009
  •  S Neelamegham, Marketing in India, Vikas public house ltd., Delhi, 2004.
  • Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES, Tata McGraw-Hill Publishing Company, New Delhi, 2008
  •  A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age International Publishers, 2007
  • CSG Krishnamacharya & Laitha Ramakrishna, – RURAL MARKETING, Pearson Education Asia. 2009
  • Philip Kotler, MARKETING MANAGEMENT, Prentice – Hall India Ltd. New Delhi
  • Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
  • Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New Delhi
  •  James A. AndeRSON AND JAMES A. NARUS AND (2004), BUSINESS MARKET MANagement, Pearson Education Asia PVT. LTD, SINGAPORE, 2004
  • RAM KISHAN Y. Rural & Agricultural marketing, JaICO PUBLISHING HOUSE, MUMBAI, 2004.

Syllabus of MBA 4th Semester Rural Marketing

Unit – I

Rural Economy – Rural-Urban disparities-policy interventions required – Rural face to Reforms – The Development exercises in the last few decades.

Unit – II

Rural Marketing – Concept and Scope – Nature of rural markets – the attractiveness of rural markets – Rural Vs Urban Marketing – Characteristics of Rural consumers – Buying decision process – Rural Marketing Information System – Potential and size of the Rural Markets.

Unit – III

Selection of Markets – Product Strategy – Product mix Decisions – Competitive product strategies for rural markets.

Unit – IV

Pricing strategy – pricing policies – innovative pricing methods for rural markets – promotion strategy – appropriate media – Designing right promotion mix – promotional
campaigns.

Unit – V

Distribution – Logistics Management – Problems encountered – a selection of appropriate channels – New approaches to reach out to rural markets – Electronic couple applications.

Important Questions

  • How the rural initiatives introduced by the government of India benefit the corporate?
  • Can you suggest any further improvement in the marketing plan?
  • Rural distribution is not without problems. Highlight some of the problems in rural distribution.
  • What are the recent approaches to rural distribution?
  • Do you agree with the decision of the company to enter the rural market? Why or Why not?
  •  Evaluate the marketing plan of the company.
  • Which other companies do you think can emulate the strategies of Arvind Mills?
  • Under what circumstances should farmers advertise their products?
  •  What are the purposes of such promotional advertisements?
  •  How should farmers know the benefits of such promotions cover their costs?
  • Discuss different types of schemes being introduced by the Indian government for reforms.
  • Trace the reason for the success of Ruf & Tuf in rural India.

You can find the complete guide, notes, lecture notes and textbook study materials on the MBA 4th Semester 2020 BOOKPDF. You can find other study materials whichever are relevant to your studies such as guides, textbooks, notes, lecture notes and similar study materials which will help you in your studies. The main important courses in the MBA are accounting, finance, marketing, human resources, operations as well as statistics. Below we have provided the PDF Format of 4th semester MBA Compensation Management requisite notes and other study materials.

Compensation Management 4th Semester MBA Notes

The Compensation talks about a various and generous range of financial as well as non-financial rewards which are given to the employees in a company, or an organization which is usually paid in the form of wages, salaries as well as employee benefits, etc. Payments of money as rewards are a direct form of compensation for the work that an employee does and are paid as paid leave, paid vacation, insurance maternity leave, free travel facility, retirement benefits, etc. This has a very motivating effect on the employees. Every system of compensation needs to be designed such that,

  • The employees who are capable and eligible are attracted towards the company.
  • Existing employees perform better by getting motivated.
  • Reduces employee - turnover.

Study Materials BOOKPDF Compensation Management MBA 4th Semester

lecture notes on Compensation ManagementDownload
Compensation Management in hrm pdfDownload
Compensation Management books free downloadDownload
Compensation Management pdf booksDownload
Compensation Management Question PaperDownload
Compensation Management PPTDownload

Recommended authors and books

  • Chappra T.N. (2006) ESSENTIALS OF ORGANIZATIONAL BEHAVIOR, Dhanpat Rai and Company Delhi.
  • Fisher, Cynthia D, Schoenfeldt Lyle F. Shaw James. B (2004) HUMAN RESOURCE MANAGEMENT, Biztantra, New Delhi p.543.
  • Flippo, Edwin B. (1989), PERSONNEL MANAGEMENT, Mc-Graw-Hill, Tokyo.
  •  Gupta. C.B. (2005): HUMAN RESOURCE MANAGEMENT, Sultan Chand Publishers, New Delhi
  • Khan, S.M. “EFFECT OF LIKING SYNDROME ON COMPENSATION NEED SATISFACTION” Indian Journal of Industrial Relations, 38 (2) Oct.2002, 199-210.
  • Mathis, Robert L. and Jackson Jphn. H (2003), HUMAN RESOURCE MANAGEMENT, Thomson South Western, Australia
  • Dewakar Goel, PERFORMANCE APPRAISAL, AND COMPENSATION MANAGEMENT, PHI Learning, New Delhi.
  • Richard.I. Henderson, COMPENSATION MANAGEMENT IN A KNOWLEDGE-BASED WORLD, Prentice Hall India, New Delhi.
  •  Richard Thrope & Gill Homen, STRATEGIC REWARD SYSTEMS, Prentice Hall India, New Delhi.
  • Michael Armstrong & Helen Murlis, HANDBOOK OF REWARD MANAGEMENT, Crust Publishing House.
  • Bhatia S.K.(2003), NEW COMPENSATION MANAGEMENT IN CHANGING ENVIRONMENT, Deep and Deep, Publishers, New Delhi.

Syllabus of MBA Compensation Management 4th Semester

Unit – I

Compensation – Definition – Compensation Responsibilities – Compensation System Design Issues – Compensation Philosophies – Compensation Approaches

Unit – II

Compensation Classification – Types – Incentives – Fringe Benefits – Strategic Compensation Planning – Determining Compensation – The wage Mix – Development of Base Pay Systems – The Wage Curve – Pay Grades – Salary Matrix – Compensation as a Retention Strategy.

Unit – III

Theories of Wages – Wage Structure – Wage Fixation – Wage Payment – Salary Administration – Executive Compensation – Incentive Plans – Team Compensation – Gain Sharing Incentive Plan – Enterprise Incentive Plan – Profit Sharing Plan- ESOPs – Compensation Management in Multi-National organizations.

Unit – IV

Methods of Rewarding of Sales Personnel – Pay – Commission – Pay and Commission – Performance-Based Pay Systems – Incentives – Executive Compensation Plan and Packages – Perceptions of Pay Fairness – Legal Constraints on Pay Systems.

Unit – V

Wage Boards – Pay Commissions – Employee Benefits – Benefits Need Analysis – Funding Benefits – Benchmarking Benefit Schemes – Employee Benefit Programmes – Security Benefits – Creating a Work-Life Setting – Designing Benefit Packages

Important Questions

  •  How the act of social security laws of India works both in organized sectors and unorganized sectors of industry in India?
  • Explain the different types of Social Security available in India.
  •  Define Employees Benefit Programme
  • What are the reasons behind in offering the Employees Benefits Programme?
  • What do you mean by social security? Discuss its importance and scope in the modern industry?
  •  
  • Critically examine the options available to the organization to make effective work-life balance
  •  Discuss the steps in designing work-life balance
  •  What are the different misperceptions made these days by the employer about work-life balance?
  • Enumerate the Government of India Initiatives on Social Security Benefits.
  • Discuss the social security coverage in India and explain the advantages and disadvantages of this scheme.
  • What are social security measures that have been initiated by the Government of India?
  • Discuss the different components of Employee Benefit Programmes
  • Critically examine the reason for the Growth of Employees Benefits
  • Enumerate the steps in Planning and Designing of Employees Benefit Programmes
  • Define employees benefit program and discuss the issues faced by the Employees Benefit Programme
  • Explain the concept of social security and discuss its dynamic nature.
  •  Write a note on the following:
    a) Objectives of Social security
    b) Social assistance
    c) Group Life Insurance
    d) Retirement Benefits
  • Define work-life balance
  • What are the factors taken into consideration while designing work-life balance?
  • Define work-life balance. What will be the impact if there is no work-life balance in the organization?
  • Define social security benefits to employees
  • Bring out the historical background of social security laws of India
  • Define Wage board and critically examine the role of the wage board
  •  Critically examine the pay commission role in fixation of employees compensation over the period
  • Enumerate the special features of six pay commission
  • Six Pay Commission – Discuss the anomalies
  •  Why World Bank criticized the 6th pay commission of India